How Asset Management Can Make Your Life Easier

2020-07-14T13:57:50-07:00By |Categories: Article, Business, Consulting, Industry Knowledgebase, News, Photography, Video|Tags: , , |


What is Asset Management?

If you work with a lot of media – videos, pictures, and content from events or your internal team – then you must have a large cache of media assets that you don’t know what to do with. Undoubtedly in today’s digital age, media has increasingly become a large part of our everyday experience. We consume and create photos, audio files, video clips, and text content. Though the opportunities for use […]

The Basics of Setting Up A Live Stream Presentation

2020-06-30T14:45:26-07:00By |Categories: Article, Industry Knowledgebase, News, Video, Video Production|Tags: , , , , , , |

With the world moving towards a more virtual, online presence, the capabilities to have an at-home production have come a long way.  Live streaming used to be a very limited and complex process that often yielded low-quality results. Now it’s become easier than ever, but understanding everything that goes into it can still be overwhelming. So we’ve decided to put together a guide for beginners that provides an overview of the set-up. Afterwards you’ll […]

Thank You MPINCC For The Partner Of The Year Honoree!

2020-06-26T13:11:59-07:00By |Categories: Article, Company, News, Photography|Tags: , , , |

We’re very honored to receive the Partner of the Year Award from Meeting Professionals International Northern California Chapter (MPINCC)!

It’s been a crazy unpredictable year but this week’s Award Ceremony from MPINCC was a blast to attend on Zoom as the organization celebrated all of their volunteers and distinguished honorees. They even created a fun spotlight of the honorees with a song by Song Division!

Thanks again, MPINCC. See you next year!

 

How Repurposing Content Can Increase Your ROI

2020-06-23T15:14:06-07:00By |Categories: Article, Consulting, Industry Knowledgebase, News, Photography, Video|Tags: , , |

There’s no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what […]

Setting Up Your Zoom Calls for Success

2020-05-15T17:13:59-07:00By |Categories: Article, Business, Industry Knowledgebase, News, Video|Tags: , , , , , , , , , |

As we all are adjusting to the quarantine orders from these COVID-19 restrictions, one thing that is certain to come out of this time is the rise of video conferencing. Whether it’s the popular Zoom application, or Google Hangouts/Meet, or Skype of any of the other platforms, we’re all learning how to navigate […]

The Events Industry in the Age of the Coronavirus

2020-03-23T13:31:37-07:00By |Categories: Article, Associates, Business, Company, Event, Industry Knowledgebase, News, Photography, Video, Video Production|Tags: , , , , , , , , , , , |

Elbow-touching has become a popular alternative to the usual handshake-greeting. 
As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers ConferenceGoogle’s Cloud Next, and many more. 
 
Many companies are requiring their employees work […]

Coronavirus, International Prospects, and Optimism Highlight the SF Travel Marketing Conference

2020-03-06T12:43:55-08:00By |Categories: Article, Event, News, Photography|Tags: , , , , , , , |

Marriott International’s Area General Manager John Kimball speaking at the SF Travel Marketing Conference. 
Last week we wrapped up a marketing conference by one of our valued sponsors, SF Travel! The event, held at Mission Bay’s Conference Center on UCSF’s beautiful campus, gathered leaders in the local hospitality industry to discuss the current state of travel and tourism to San Francisco as well as the latest trends. 

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Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2020-03-23T13:35:30-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Video, Video Production|Tags: , , , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]

Ways Event Planners Can Help Photographers Get The Best Results

2019-08-22T11:50:13-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Photography, Uncategorized|

Often times, when planning an event, you can just hire a photographer and rely on them to do their thing. But there are always ways to help them out so they can position themselves to get the best images out of the event as possible.

After all, getting great shots out of your event is a significant way to drive anticipation for your potential guests. In fact, the images can turn out to be an essential way in […]

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