About gene x

Co-founder of Orange Photography. Pinball enthusiast, bike rider, beer lover.

East Coast parties

2006-08-02T00:22:29-07:00By |Categories: Point of View|

The last couple weeks I was out on the East Coast shooting in NYC, Pittsburgh and Philadelphia, PA. It was also in the middle of the nationwide heat wave and it was hot everywhere. This was a shot from an after party at Salon in NYC on Saturday night…

On the Road…

2017-07-24T21:19:11-07:00By |Categories: Point of View|

Well, July has been crazy since I personally have been on the road much more than back in San Francisco and the worst part is that I haven’t given myself the time to enjoy the travels. One exception was out on a dry lake bed in the Nevada desert waiting for a model to change outfits when just looking up gave me something to admire and a brief moment of bliss…

ASMP panelists

2006-07-12T15:14:07-07:00By |Categories: Point of View|

Jack and I were invited to be panelists at an event hosted by ASMP Norcal about event photography. It was a great opportunity for us to share how we’ve been able to grow Orange successfully as a photography brand. Topics discussed included marketing strategies, a look at the state of event photography today, as well as leveraging technology and what it takes to make it in the competitive market. Much of what was brought up we covered [...]

Matthew Barney at SFMOMA

2006-06-22T01:49:15-07:00By |Categories: Point of View|

We shot the opening for the Matthew Barney exhibition at SFMOMA last night and it was a really great event. Of course his girlfriend Bjork was also on hand and the whole fourth floor had been transformed so the space really felt opened up.

49ers

2006-06-15T05:12:28-07:00By |Categories: Point of View|

Tuesday night we shot the kickoff party for the Alex Smith Foundation which the 49ers quarterback was on hand to promote along with his inspiration, Antwone Fisher. On hand were also 49ers quarterback coach Norv Turner and the 49ers owner John York as well as numerous players and former foster care kids. We’ve been bouncing around an idea for a social photography project related for foster kids so this was the perfect event to help move that [...]

more to the secret menu…

2006-06-12T17:23:06-07:00By |Categories: Point of View|

As a primary sponsor of the top In-n-Out Burger secret menu page on the web, we occasionally get emails or calls about the menu. At one point a customer service rep from In-n-Out actually called the studio and we just received this note with some more insights into the menu options…

How to spend an evening

2006-06-03T20:57:39-07:00By |Categories: Point of View|

Last night I shot a tribute event for John Marks who’s retiring from the SFCVB and it was a lush gala dinner that was out on the field at AT&T Park. Right after, I felt like getting a drink so I headed down to the Tenderloin to go to RX Gallery where some of our friends were throwing a party called Grounded.

Behind the Lens

2006-06-02T12:11:08-07:00By |Categories: Point of View|

As photographers, we’re often behind the lens so there are many who you never really see unless you are the subject of the photo itself. Last night I ran into Drew Altizer who is probably the number one society shooter in San Francisco. Here he is with Lana Adair at the Baxter Chang Patri gallery for First Thursdays. Of course he managed to get me back by photographing me too.

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