5,000 Star Trek portraits for the XPRIZE Tricorder.
To promote its Qualcomm Tricorder competition, XPRIZE partnered with Orange to photograph Star Trek fans and celebrities in our San Francisco studio and at conventions in San Francisco, Las Vegas and London.
- Client
- XPRIZE
- Program
- Tricorder competition campaign
- Locations
- San Francisco, Las Vegas and London
- Services
- Portrait stations, onsite proofing, poster delivery
The brief
XPRIZE challenges creative and scientific minds to make science fiction real. To promote its Tricorder project, it wanted to celebrate the Star Trek fans who inspired it.
That meant finding enough Star Trek characters to photograph, including hard-to-find Vulcans and Klingons, and getting consistent shots across a studio and conventions in three cities.
Our approach
After a San Francisco group of Trekkies posed in full costume for the initial promotional campaign, one of Orange’s staff photographers traveled to Star Trek conventions over the course of a year, setting up portrait stations and photographing fans and celebrities alike.
What we delivered
Onsite proofing
Every participant picked their favorite image in real time.
Personalized posters
Each guest received a poster naming the real-world and Trek diseases they hope the Tricorder can diagnose.
Campaign content
The same posters were uploaded to the XPRIZE site for marketing and the competition.
Selected images
Fans became the face of the campaign, and word of the Qualcomm Tricorder competition spread across every location.
- Over 5,000 portraits across multiple cities and one international location
- Shareable posters that doubled as campaign content
- One consistent look from studio to convention floor
What made it work
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