Yesterday Fareed Zakaria was the opening keynote speaker at PCBC 2007. Having read his work for quite some time, it was nice to get to meet him and listen in to his speech. Later in the afternoon, branding guru Martin Lindstrom spoke and as always we try to apply what we’re listening to while we’re shooting. Luckily for a photography company, location does matter and with the dynamic nature of events and quality and style of photography we provide, it’s hard to outsource what we do at this juncture.