San Francisco Center for the Book

I was recently commissioned to create a custom stock library for the wonderful San Francisco Center for the Book, in neighboring Potrero Hill. I pass the center twice a day on my commute but hadn’t had a chance to stop by and investigate their classes. They provides tons of expertise on letterpress, bookbinding, printing, and more.

The brief included capturing equipment, instructors, spaces and textures, but was pretty open-ended. Essentially, I rolled in and took photos of whatever caught my eye for a few hours. I sifted through their drawers full of old type, poked around boxes of tools, and took beauty shots of their glorious Vandercook presses. Such a visually rich place. Their new website has been launched with great use and leverage of photography. Don’t miss their annual Silent Auction (w/ cocktails!), which is happening tonight, Tuesday April 27.