Marketing
Turn event photography and video into strategic marketing assets that work long after the event ends. Explore case studies featuring multi-year brand partnerships, custom stock libraries, headshot activations, and experiential campaigns, along with practical resources for transforming one event into months of multi-channel content. Our featured and latest insights cover AI-powered workflows, short-form video, image licensing, brand storytelling, asset management, and new ways to increase the reach and ROI of your visual content.
Case Studies

Meet Jonsi, our AI-powered assistant for event marketers and in-house marketing teams. Ask questions about photography, video, custom stock, content repurposing, licensing, and event activationsโand quickly find ideas and resources to support your campaign goals, strengthen brand consistency, and maximize the value of every event.
Resources for Marketers
Great event media should do more than document the momentโit should fuel your marketing long after the event ends. Our resources help marketing teams plan photography and video around broader campaign goals, repurpose long-form content with AI, build effective multi-channel distribution plans, and establish clear workflows for approvals, asset management, brand governance, and ROI measurement.
Feature Insights
Understanding Video Production For Event Planners & Marketers
You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you...
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Change is good: Peter Hurley The Art Behind the Headshot
Chances are if you are a portrait photographer you’ve seen or heard of Peter Hurley. ย If you haven’t seen his ย presentation at the Google + Photographers Conference, check...
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Planner Perspective: “I Love Working With You!”
This guest blog comes to us fromย Lucy Giovando Watts, CMP, CMM andย Founder & CEO,ย Giovando Watts & Company, Inc.ย We asked her to provide some insight on how vendors...
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Photo licensing fees – what do they mean?
Photo licensing is often a confusing endeavor when you are hiring a photographer. In the US, the creator of an image is the copyright owner at the moment...
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Maximizing Social Media Reach with AI-Powered Video Editing
ย In todayโs digital landscape, short-form video content is king. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content consumption, favoring bite-sized, engaging videos that capture attention...
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Tips on Licensing Photos and getting the most out of your images
Licensing is often a confusing term within photography (and even in other industries). ย Often times people get thrown a curve when asked about what kind of licensing they...
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Roger Craig And The WFN Bay Area
We had a really fun shoot with San Francisco 49er’s legendary running back, Roger Craig. ย We shot this white-seamless setup on-location at the Westin Hotel in Palo Alto,...
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Lynn Hershman
I stumbled upon some work i had done for the artist, Lynn Hershman Lesson. Her studio on the the 3rd floor of our building and it was a...
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Portrait Session Party – Some Seriously Cute Kids
Jack photographed these adorable bundles of joy this past week at our very first Portrait Session Party! It looked like a ton of fun, chasing after the kiddies,...
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Holiday Giving & Urban Sprouts
Give your office the gift of Orange. Buy 10 $250 holiday gift certificates from Orange, and get 25% off your purchase.ย Orange will donate 5% of holiday proceeds to...
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Hyphen Magazine T-Shirt Shoot
Look at that munchkin! Back in May, Natalie helped me out with a t-shirt shoot for Hyphen Magazine. The models were a great mix of staff and Hyphen...
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