Knowledge Base
Explore Orange Photography’s knowledge base for practical guidance, real-world case studies, and visual storytelling ideas tailored to the people we serve. Choose the resource hub that best fits your needs—event planners, marketing teams, nonprofit organizations, or those exploring our industry experience and personal projects. Each section brings together relevant project examples, strategic resources, featured articles, and current insights to help you plan stronger photography and video programs and get more value from every visual asset.
Not sure where to begin? Meet Jonsi, our AI-powered knowledge base assistant. Ask questions about event photography, video production, headshot activations, custom stock, content strategy, nonprofit storytelling, asset delivery, or licensing—and Jonsi will help you find the most relevant resources, case studies, and services for your goals.
Events
This section provides case studies, insights, and visual coverage strategies tailored for independent and internal meeting planners. It highlights full-scope photography and video services for corporate events, multi-city summits, and conferences.
Feature Insights For Planners
Secrets to Successful Headshot Station Activations
We recently engaged in one of our biggest headshot activations for Workday's SKO. Over the course of three days, we had six headshot stations and photographed about 2300...
Read moreRecapping EventMB’s ‘The Future of the Event Industry 2021 Outlook’
This was the prevailing question asked throughout Event Manager Blog's virtual conference last week, "The Future of the Event Industry 2021 Outlook". Moderated by EventMB's Founder and former...
Read moreHow Asset Management Can Make Your Life Easier
If you work with a lot of media - videos, pictures, and content from events or your internal team - then you must have a large cache of...
Read moreHow Repurposing Content Can Increase Your ROI
There's no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up...
Read moreThe Events Industry in the Age of the Coronavirus
As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as...
Read moreWays Event Planners Can Help Photographers Get The Best Results
Often times, when planning an event, you can just hire a photographer and rely on them to do their thing. But there are always ways to help them...
Read moreTips for Running a Smooth Meet and Greet
Meet and greets are popular photo ops that we’re hired to do and often have a lot of intricacies that are key to making sure they run smoothly...
Read moreConference Photography Services – what you need to know…
As a conference photography services agency, we’ve shot hundreds of conferences and conventions over the years. Through all that experience we’ve gained a lot of insight into how...
Read moreMarketing
This section focuses on visual assets designed for event marketers and corporate marketing departments. It features resources on headshot activation booths, portrait photography, and experiential setups to boost brand engagement.
Feature Insights for Marketing
Setting Up Your Zoom Calls for Success
As we all are adjusting to the quarantine orders from these COVID-19 restrictions, one thing that is certain to come out of this time is the rise of...
Read moreCoronavirus, International Prospects, and Optimism Highlight the SF Travel Marketing Conference
Last week we wrapped up a marketing conference by one of our valued sponsors, SF Travel! The event, held at Mission Bay’s Conference Center on UCSF’s beautiful campus,...
Read moreLivestreaming at MPINCC’s Annual Conference & Expo – ACE19!
This year’s MPINCC Annual Conference & Expo was a huge success as the event featured innovative displays of how leading industries are planning to make meetings and events...
Read moreEnvironmental Portraits and building custom stock libraries
We’ve been doing more and more environmental portraits as part of the custom stock work we’ve been creating for our clients of late and it’s a lot of...
Read moreThe Rise of the Instagrammable Experience and the events world
We’ve all seen them in our social media feeds. Bright colors. Graphically intense scenes. Bold designs. From Color Factory to 29 Rooms to the Museum of Ice Cream,...
Read morePhoto licensing fees – what do they mean?
Photo licensing is often a confusing endeavor when you are hiring a photographer. In the US, the creator of an image is the copyright owner at the moment...
Read moreDrones and events – an interview with drone pilot Eddie Codel
dones and events are a trend that is only gaining traction - we look at some of the ways to use drones and things to consider for your...
Read morePlanner Perspective: “I Love Working With You!”
This guest blog comes to us from Lucy Giovando Watts, CMP, CMM and Founder & CEO, Giovando Watts & Company, Inc. We asked her to provide some insight on how vendors...
Read moreNon Profits
This section dedicates to support mission-driven organizations through community partnerships, sponsored video coverage, and giveaway campaigns. It showcases case studies that demonstrate how storytelling helps amplify non-profit initiatives and galas.
Feature Non Profit Insights
Video: The Women’s Building – Impacting The Local Community
We’re so proud to have recently produced a video for The Women’s Building located in San Francisco! As a promotional video, it highlights the nonprofit organization’s presence in...
Read moreVideo: Girls In Tech Gala
We had the privilege of attending Girls in Tech's 4th Annual Fundraising Gala and creating a highlight reel for the elegant occasion. Based in San Francisco, Girls in...
Read moreGiving Back: Highlighting My New Red Shoe’s Impact On Local Families
Not long ago, we donated our time and services to the My New Red Shoes organization to photograph their event that gave away new shoes to underprivileged families....
Read moreWWF Bridging the Gap Between Climate Change and the Youth
Back in September 2018, the World Wildlife Fund (WWF) joined in the first ever Global Climate Action Summit in San Francisco to bring businesses, state and local government, civil society and citizens...
Read moreOrange supports Kitchen Table Advisors
This fall Orange had the pleasure of partnering with Kitchen Table Advisors to take portraits of some local farmers at Bay Area Farmers markets. Kitchen Table Advisors provides...
Read moreOrange Partners with the Compassionate Leaders Program
Through our our sponsorship of Wisdom 2.0 in 2015, we met Vlad, the project leader of the Compassionate Leaders Program. The program brings mindfulness practice to inner city high...
Read moreHelp This Lady Find Her Furever Home
Meet Bright Eyes. This sweet, 5.5 year old Welsh Corgi mix was our special guest last Friday courtesy of the SF SPCA, where I volunteer. The SF SPCA has a Doggie Day...
Read moreOrange Sponsors Storytellers for Good
As part of our Giving Back Program, we recently partnered with Storytellers for Good as a photography sponsor for their yearly fundraiser. We worked closely with Cara Jones...
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