Knowledge Base
Explore Orange Photography’s knowledge base for practical guidance, real-world case studies, and visual storytelling ideas tailored to the people we serve. Choose the resource hub that best fits your needs—event planners, marketing teams, nonprofit organizations, or those exploring our industry experience and personal projects. Each section brings together relevant project examples, strategic resources, featured articles, and current insights to help you plan stronger photography and video programs and get more value from every visual asset.
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Events
This section provides case studies, insights, and visual coverage strategies tailored for independent and internal meeting planners. It highlights full-scope photography and video services for corporate events, multi-city summits, and conferences.
Feature Insights for Planners
Secrets to Successful Headshot Station Activations
We recently engaged in one of our biggest headshot activations for Workday's SKO. Over the course of three days, we had six headshot stations and photographed about 2300...
Read moreRecapping EventMB’s ‘The Future of the Event Industry 2021 Outlook’
This was the prevailing question asked throughout Event Manager Blog's virtual conference last week, "The Future of the Event Industry 2021 Outlook". Moderated by EventMB's Founder and former...
Read moreHow Asset Management Can Make Your Life Easier
If you work with a lot of media - videos, pictures, and content from events or your internal team - then you must have a large cache of...
Read moreThe Events Industry in the Age of the Coronavirus
As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as...
Read moreUnderstanding Video Production For Event Planners & Marketers
You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you...
Read moreWays Event Planners Can Help Photographers Get The Best Results
Often times, when planning an event, you can just hire a photographer and rely on them to do their thing. But there are always ways to help them...
Read moreTips for Running a Smooth Meet and Greet
Meet and greets are popular photo ops that we’re hired to do and often have a lot of intricacies that are key to making sure they run smoothly...
Read moreLivestreaming at MPINCC’s Annual Conference & Expo – ACE19!
This year’s MPINCC Annual Conference & Expo was a huge success as the event featured innovative displays of how leading industries are planning to make meetings and events...
Read moreFacial Recognition Technology at Intel’s Award Reception
Event photography can either be a great asset or a big headache for organizations because guests will want to find every single photo of themselves or something they...
Read moreMarketing
This section focuses on visual assets designed for event marketers and corporate marketing departments. It features resources on headshot activation booths, portrait photography, and experiential setups to boost brand engagement.
Feature Insights for Marketing
Planner Perspective: “I Love Working With You!”
This guest blog comes to us from Lucy Giovando Watts, CMP, CMM and Founder & CEO, Giovando Watts & Company, Inc. We asked her to provide some insight on how vendors...
Read moreDrones and events – an interview with drone pilot Eddie Codel
dones and events are a trend that is only gaining traction - we look at some of the ways to use drones and things to consider for your...
Read moreTips on Licensing Photos and getting the most out of your images
Licensing is often a confusing term within photography (and even in other industries). Often times people get thrown a curve when asked about what kind of licensing they...
Read moreThe Basics of Setting Up A Live Stream Presentation
With the world moving towards a more virtual, online presence, the capabilities to have an at-home production have come a long way. Live streaming used to be a...
Read moreCoronavirus, International Prospects, and Optimism Highlight the SF Travel Marketing Conference
Last week we wrapped up a marketing conference by one of our valued sponsors, SF Travel! The event, held at Mission Bay’s Conference Center on UCSF’s beautiful campus,...
Read moreThe Rise of the Instagrammable Experience and the events world
We’ve all seen them in our social media feeds. Bright colors. Graphically intense scenes. Bold designs. From Color Factory to 29 Rooms to the Museum of Ice Cream,...
Read moreHow Repurposing Content Can Increase Your ROI
There's no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up...
Read moreHow to Make Effective Videos for Event Planners & Marketers – Tips and Techniques
In this article we dive deeper into how to make effective videos that lead to more engagement and the specific techniques you can use in your next video...
Read moreNonprofits
This section supports mission-driven organizations through community partnerships, sponsored video coverage, and giveaway campaigns. It showcases case studies that demonstrate how storytelling helps amplify nonprofit initiatives and galas.
Feature Insights for Nonprofits
Recent Non-Profit Photography and Video Projects for Fall 2022
With so many corporate clients on our roster, it's always a nice change-up when we work with some of our favorite nonprofits such as the World Wildlife Fund....
Read moreGiving Back: Making birthday cards for Project Open Hand
At Orange we love to give back to the community and have in the past done things like volunteering at the SF-Marin Food Bank but last month we did...
Read moreOrange Sponsors Storytellers for Good
As part of our Giving Back Program, we recently partnered with Storytellers for Good as a photography sponsor for their yearly fundraiser. We worked closely with Cara Jones...
Read moreVolunteering in San Francisco at the SF-Marin Food Bank
Right here in our neighborhood is the SF-Marin Food Bank and as part of our Giving Back program, we’ve done some volunteering with them. The organization itself is...
Read moreOrange supports Kitchen Table Advisors
This fall Orange had the pleasure of partnering with Kitchen Table Advisors to take portraits of some local farmers at Bay Area Farmers markets. Kitchen Table Advisors provides...
Read moreWWF Bridging the Gap Between Climate Change and the Youth
Back in September 2018, the World Wildlife Fund (WWF) joined in the first ever Global Climate Action Summit in San Francisco to bring businesses, state and local government, civil society and citizens...
Read moreVideo: The Women’s Building – Impacting The Local Community
We’re so proud to have recently produced a video for The Women’s Building located in San Francisco! As a promotional video, it highlights the nonprofit organization’s presence in...
Read moreWorking to Empower Young Girls at Lindsey Vonn’s Strong Girls Camp!
It’s always a treat when we get to shoot events that feature an influential figure. But even better when it’s for a great cause that serves to help...
Read moreNon-Profit Showcase: Duke Lemur Center
Ever since I was young, I was fascinated with lemurs and years ago learned about the Duke University Primate Center (as it was then called). The facility was...
Read moreIndustry and Projects
This section shares creative insights, passion projects, and long-term visual storytelling work from the agency’s founders and talents. It explores unique industry trends, specialized collaborations and individual creative endeavors.
Industry Insights
Facial Recognition Technology at Intel’s Award Reception
Event photography can either be a great asset or a big headache for organizations because guests will want...
AI Transformation vs. AI Retouching: Elevating Guest Experiences in Photo Booths and Headshots
Orange to Speak at International Photographic Convention
Home Run Derby after party
So Tony Gwynn was in attendance at the Home Run Derby after party we were shooting and I got to grab a quick shot for our friend Stano....
Read moreMarriage, and the Baby Carriage
We recently had the pleasure of reconnecting with two of our 2008 wedding couples to capture the next chapters in their lives: parenthood! Tammy and John’s son Dylan...
Read moreLong Exposure Night Photos
Here are a few outtakes from the shoot for our eighth anniversary party invite. We used a digital SLR on a tripod, set exposure about 30 seconds on...
Read moreIron Man photo booth and movie themed photo booths
Summer movies will be upon soon and we’ve already started having some fun photo booths starting with this Iron Man 3 premiere party. This Iron Man photo...
Read moreHyphen Magazine – Portraits
Last month Hyphen Magazine was in need of some headshots of the Board of Directors and leadership team, including head people on the Editorial Team. They use these...
Read moreFilm Reviews: Chasing Ice, More Than the Rainbow
Two recent documentaries we’ve watched focus on two very different photographers. The first is Chasing Ice, which follows James Balog and tells the story of the Extreme Ice...
Read moreLOMO INSTANT Review
We got our new LOMO’INSTANT just before the holidays so of course had to take it out and test it out during travels home for the holidays so...
Read moreMini Review: On Photography by Susan Sontag
This isn’t so much a review since On Photography has been out for so long and should be a staple in any photographers library. Upon revisiting the text,...
Read moreBehind the scenes at Melons Catering and Events
One of the wonderful things we get to experience in our industry is seeing and experiencing other creative event professionals. We usually get to see everyone at the...
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