Articles by

Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →

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Genome talk with WIRED magazine…

Gene X Hwang2026-10-23T18:40:39-07:00March 20th, 2009|

One of the coolest things about shooting events is learning and meeting people you probably would not have met otherwise. It also [...]

ShootQ studio management

Gene X Hwang2026-10-23T18:40:46-07:00March 19th, 2009|

We've started using ShootQ for managing a portion of our studio's business and have been liking it so far. If you are [...]

First Exposures mentoring benefit – support this amazing program!

Gene X Hwang2026-10-23T18:40:53-07:00March 12th, 2009|

So I've been mentoring with First Exposures for a bit now and it's a wonderful program. I first found out about it [...]

Save $10 on any order over $30

Gene X Hwang2026-10-23T18:40:59-07:00March 11th, 2009|

To redeem this coupon, enter the coupon code: Save10 Enter the above code during check out (sorry, just one discount per order). [...]

March Photo of the Month

Gene X Hwang2026-10-23T18:41:06-07:00March 11th, 2009|

We were wowed by this capture, shot by Myleen Hollero, of Gregangelo and Velocity Circus Troupe acrobatic antics. The photo was taken [...]

March Promotion: PR Photo Package

Gene X Hwang2017-07-24T20:46:21-07:00March 11th, 2009|

Generate Valuable Buzz for 2009 with our P.R. Photo Special! We’re offering 90 minutes of P.R. photography coverage with 24hr delivery of [...]

Covering our Governator’s own bodybuilding event

Gene X Hwang2026-10-23T18:40:26-07:00March 11th, 2009|

Some of you may know that I shoot a lot of physique photography and in particular bodybuilding and fitness shows. One of [...]

Chip Conley: Peak mini book review

Gene X Hwang2026-10-23T18:40:32-07:00March 10th, 2009|

We've been reading Chip Conley's book: Peak: How Great Companies Get Their Mojo from Maslow, and got a lot out of it. [...]

Storytelling with Images: Fotovision seminar with LA Times staff photographer Michael Robinson Chavez

Gene X Hwang2026-10-23T18:40:39-07:00March 9th, 2009|

On April 5th, 2009 from 10:00am to 5:00pm we're hosting the next Fotovision workshop - this time with LA Times staff photographer [...]

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning

Faster event photo and video delivery

An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s inside

Planning and logistics: coverage assignments, workspace and internet requirements.

Media management: onsite editing, secure backups and facial-recognition galleries.

Review and approvals: Frame.io workflows and same-day content approvals.

Free downloadGet the checklist

White paper · PDFFor content strategy

Turn one event into months of content

A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.

What’s inside

Strategy and planning: a framework to build your event-content strategy around multi-channel goals.

AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.

Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.

Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.

Free downloadGet the white paper

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