About gene x

Co-founder of Orange Photography. Pinball enthusiast, Polaroid shooter, bike rider.

William Kentridge at SF MOMA

2026-09-11T10:29:40-07:00By |Categories: Conferences and Special Events|Tags: , , , , |


I was fortunate to photograph in the new William Kentridge galleries this weekend and gladly spent a few hours checking out the exhibit post shoot. His short stop-motion films and mini theater shows are a delight and undeniably beautiful. I was looking around the screening room and everyone had their mouths slightly agape with this sense of wonderment on their face. I highly recommend seeing the exhibit and allotting a good amount […]

Genome talk with WIRED magazine…

2026-09-11T10:19:39-07:00By |Categories: Photography & Industry Perspective|Tags: , , |

dnaOne of the coolest things about shooting events is learning and meeting people you probably would not have met otherwise. It also often provides a chance to try and get more interesting shots since most panels and presentations are usually fairly similar setup-wise.

On Thursday night during the Nightlife event at the California Academy of Sciences, we shot for WIRED for their DIY DNA event.  The […]

First Exposures mentoring benefit – support this amazing program!

2026-09-11T10:24:11-07:00By |Categories: Company & Industry News|

So I’ve been mentoring with First Exposures for a bit now and it’s a wonderful program.  I first found out about it looking for information on a similar idea to get started up through our own studio here at Orange but found out that it already existed.  Last year we got to send over some of our mentees to Ghana where one of the mentors had set up a similar program and the result is the […]

March Photo of the Month

2026-09-11T10:29:41-07:00By |Categories: Conferences and Special Events|Tags: |


We were wowed by this capture, shot by Myleen Hollero, of Gregangelo and Velocity Circus Troupe acrobatic antics. The photo was taken as part of our coverage of this year's MPI (Meeting Professional International) Tradeshow in San Francisco. See more fun captures from the day here.

Click here to find out about our Promotion of the Month. We’re offering a great discount on PR Photography for any date […]

March Promotion: PR Photo Package

2017-07-24T20:46:21-07:00By |Categories: Company & Industry News|Tags: , |


Generate Valuable Buzz for 2009 with our P.R. Photo Special!

We’re offering 90 minutes of P.R. photography coverage with 24hr delivery of three (3) press-ready high-res images (over 25% off!).
See some of our PR work.

$250 – if booked this month for a March 2009 date.
$300 – if booked this month for ANY 2009 date (date can be TBD/2009)

This promotion is available through March 31st.

Covering our Governator’s own bodybuilding event

2026-09-11T10:19:41-07:00By |Categories: Photography & Industry Perspective|Tags: , , |

Arnold Schwarzenegger

Some of you may know that I shoot a lot of physique photography and in particular bodybuilding and fitness shows.  One of the biggest competitions every year is the Arnold Classic which is held in Columbus, OH.  I’ve been covering this for over ten years and it seems to grow every year.  One of the highlights for many attendees is Arnold’s Saturday walk through of […]

Chip Conley: Peak mini book review

2026-09-11T10:19:42-07:00By |Categories: Photography & Industry Perspective|Tags: , |

Chip Conley at Hotel VitaleWe’ve been reading Chip Conley’s book:  Peak: How Great Companies Get Their Mojo from Maslow, and got a lot out of it.  It’s a really good business book which focuses on how you can leverage Maslow’s heirarchy of needs with respect to a service business.  As a photographer it’s important to remember that while we do deliver images […]

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