Articles by

Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →

49ers vs. Vikings

December 9th, 2007|

Maurice Hicks gains some yardage during San Francisco’s 27-7 loss to the Minnesota Vikings at Monster Park on Sunday Dec. 9th, 2007. We were on hand to shoot the game as we also photographed the opening ceremony for Standard Pacific’s awarding of scholarships to three students on the field. Unfortunately the 49ers weren’t able to pull out a victory for the home team though.

Tony Award winner Duncan Sheik

November 26th, 2007|

Tony Award winner Duncan Sheik was in town for ACT’s Producers Circle dinner tonight. I was fortunate enough to have seen Spring Awakening on Broadway with my sister earlier this year so it was nice to see the man behind the music. Of course having grown up in the 80s I also recall him from his big hit back then. He still looks pretty young but then I guess I hope I don’t look too old too!

Bay Bridge moonrise

November 23rd, 2007|

Today was spent checking out art at various galleries, including a trip to 49 Geary specifically to check out the Edward Burtynsky Quarries prints at Robert Koch gallery. If I was wealthier I would have picked one up as a gift and got some of my holiday shopping done but instead I didn’t buy anything today. The new Crouching Spider by Louise Bourgeois on the Embarcadero was another stop and it’s a nice piece, although I wish [...]

Compassionate Chefs Cafe

November 14th, 2007|

Myleen and I donated part of our lazy Sunday to shoot this year’s Compassionate Chefs Cafe at the very delicious New Delhi Restaurant on Ellis Street. This was a lively Bollywood-themed event that benefitted both the Tenderloin After School Program in San Francisco and the Gandhi Ashram of New Delhi. We hear they raised over $16K! If you’re interested in working with Orange as part of our Social Photography program, please let us know.

Lauren Greenfield: Thin

November 5th, 2007|

Thin is a film by photographer Lauren Greenfield, a member of VII, and someone with whom I share an interest in how womens body image is affected by society and media. I first met her at her opening at Robert Koch gallery in San Francisco for Girl Culture and have followed her work since then. Thin takes a look at anorexia and follows several women in a treatment facility in Florida. It’s a documentary that is a [...]

Last minute double header: Carrots and SFMOMA

November 2nd, 2007|

So we had to put the power or Orange to work and help out some friends for the Opening Party at Carrots. Even though all of our photographers were out shooting we still were able to get some shots from the opening (see below). At SFMOMA it was another Member Session, this one for Douglas Gordon. There was a nice installation by Soo-Hwa Yuan there and you should be seeing some of the shots in San Francisco [...]

Now that was an earthquake!

October 30th, 2007|

Well, just got back from photographing at City Hall for the Mayor’s reception of Aer Lingus which just started service to San Francisco. The studio was shaking quite a bit and I heard something crash upstairs. My earthquake bobblehead was even bouncing a bit… (re-enacted in the photo above). This was the biggest shake I’ve personally felt in my nine years in San Francisco and it lasted pretty long!

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning
Faster event photo and video delivery
An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.
What’s inside
Planning and logistics: coverage assignments, workspace and internet requirements.
Media management: onsite editing, secure backups and facial-recognition galleries.
Review and approvals: Frame.io workflows and same-day content approvals.
Free downloadGet the checklist
White paper · PDFFor content strategy
Turn one event into months of content
A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.
What’s inside
Strategy and planning: a framework to build your event-content strategy around multi-channel goals.
AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.
Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.
Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.
Free downloadGet the white paper

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