Articles by

Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →

Happy Birthday to us!

August 24th, 2007|

So they threw a party for us at the Embarcadero today and all kinds of luminaries showed up – below is home run king Barry Bonds talking to Charlotte Shultz while our illustrious Mayor Gavin Newsom looks on in his special Orange tie!

Fresh Faces and Fashion Week

August 23rd, 2007|

So Fashion Week in San Francisco is here and Gen Art hosted the Fresh Faces in Fashion Show last night at the Regency Center. The show showcased some emerging talent including Fashion Designers Amy Sarabi, distilled, JANEZIC, Podoll and Sara Shepherd. Also showcased were Accessories Designers amytorello, bryna nicole and NolaBella Jewelry. Our neighbors Gorin Bros. provided hats. On hand were many local luminaries including Joy Bianchi (below):

Mundane Journeys

August 15th, 2007|

Brought to you by Mission District artist Kate Pocrass. From her discussion last night at Yerba Buena as part of Campari Talks. Try it! Slow down, observe, enjoy…

VMware goes public!

August 14th, 2007|

So today one of our clients, VMware, went public and we were at their new HQ in Palo Alto this morning as their CEO rang the bell at the NYSE. Here’s a happy employee after the stock opened around $50.

Gen Art Fashion Collector’s Circle

August 8th, 2007|

Tonight we shot Gen Arts‘ Fashion Collector’s Circle event at LeeQuen Atelier which is on Heron, one of my favorite alleys in SF. This is the two designers who compromise LeeQuen Atelier – Colleen Quen and Rick Lee standing next to Gen Art’s Dana Castro (left). Gen Art is building up to their big “Fresh Faces in Fashion” event on August 22nd which is a great event that we recommend checking out if you want to see [...]

The Freight Elevator with Aida

August 5th, 2007|

I’ve been using the freight elevator for a few shots when I do studio work with physique athletes and today used the back side of the elevator to get some silhouetted shots. I like how the edge lighting works on the silhouette when the light bounces around the elevator shaft. This is IFBB Professional figure athlete Aida Aragon who is competing next weekend in Dallas, TX.

Juliana Jade

August 3rd, 2007|

This past weekend I was covering the USA Figure and Bodybuilding Championships. I had met Juliana in Seattle earlier in the year and she was competing at the show so we set up a shoot. She’s a great model and although it was ridiculously hot outside, we got some nice shots in. This was just laying on a rare patch of grass while the 2nd shot was in a fake rock cave – how very Vegas!

Family Cirqus

August 2nd, 2007|

Our travelling photo booth made an appearance at the Google Family Cirqus event last week. Some lovely mermaidens from San Francisco Circus Center helped us out, posing with Googlers.

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning
Faster event photo and video delivery
An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.
What’s inside
Planning and logistics: coverage assignments, workspace and internet requirements.
Media management: onsite editing, secure backups and facial-recognition galleries.
Review and approvals: Frame.io workflows and same-day content approvals.
Free downloadGet the checklist
White paper · PDFFor content strategy
Turn one event into months of content
A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.
What’s inside
Strategy and planning: a framework to build your event-content strategy around multi-channel goals.
AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.
Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.
Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.
Free downloadGet the white paper

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