About gene x

Co-founder of Orange Photography. Pinball enthusiast, Polaroid shooter, bike rider.

Synchronicity

2026-09-11T10:34:35-07:00By |Categories: Photography & Industry Perspective|

I can’t say that I expected to be photographing synchronized swimmers when I flew to Southern Florida but that was part of the entertainment tonight. It was pretty interesting to shoot. I kinda wished I had an underwater rig to play with though especially since it was so hot and humid out here (well, compared to San Francisco at least!). Not the worst way to spend a Sunday night…

An Orange Day…

2026-09-11T10:34:36-07:00By |Categories: Photography & Industry Perspective|

After a crazy start to the year we were finally able to take the whole studio out for a much-deserved day off. The weather was magnificent and we went out to Golden Gate Park first for a visit to the De Young, where we are also corporate supporters of the museum. The Vivienne Westwood exhibit was a standout and it’s definitely something worth checking out.

Perfect day for a parade!

2026-09-11T10:34:38-07:00By |Categories: Photography & Industry Perspective|

So today it was beautiful and sunny in the afternoon but this morning I had an assignment to shoot for Riverbed. They were moving into their new offices officially and they had a parade to march from the old location on 2nd Street down to their new digs at 199 Fremont. As you can see, the weather wasn’t quite cooperating. Luckily our trusty Canon 1D series bodies were up for the rain, even if my outerwear and [...]

2007 CityBeat Luncheon

2026-09-11T10:34:39-07:00By |Categories: Photography & Industry Perspective|

Today we shot the annual San Francisco Chamber of Commerce’s CityBeat Luncheon. The mayor was there as usual and the Chamber had some interesting poll results they shared with everyone. Unsurprisingly the #1 issue facing San Francisco they found was homelessness & panhandling (41%) with homeownership & cost of homes coming in in 2nd (25%).

A tradition – the first shot…

2026-09-11T10:34:41-07:00By |Categories: Photography & Industry Perspective|

I dunno if every photographer does this but when you get a new lens or other equipment it’s hard not to just wanna use it right away. It doesn’t result in much of anything except that you can test the thing out. In that tradition, we just got a fisheye in and here’s the ceremonial (and boring) first shot (that’s Andrea designing an album in the foreground with her back to us and Kevin intently staring at [...]

Headshot setup

2026-09-11T10:34:42-07:00By |Categories: Photography & Industry Perspective|

So this is the setup we used today for our headshots. This is quite a typical setup that we use when we have one shooter taking care of everything. There’s a seamless roll, 2 lights, a reflector and single umbrella. Pretty portable and easy to setup and breakdown.

Lexar rocks

2026-09-11T10:34:44-07:00By |Categories: Photography & Industry Perspective|

Today I received a DVD and replacement compact flash card from Lexar. As is wont to happen with any technical product, eventually something may go wrong and that’s what happened with this card. It had performed flawlessly for thousands upon thousands of shots and numerous shoots. However, this last time it worked fine in camera but attempting to download the images, it crapped out so I sent it off to Lexar after trying a few image rescue [...]

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