Insights and news

Photography & Industry Perspective

Ideas, techniques and perspectives on corporate photography and video, from lighting and gear to licensing, workflow and the future of visual media.

Davies After Hours at the SF Symphony

Gene X Hwang2026-09-11T10:19:38-07:00March 23rd, 2009|

We grabbed this photo from one of the open air balconies atop Davies Symphony Hall affectionately known as The Ear. This was [...]

Genome talk with WIRED magazine…

Gene X Hwang2026-10-23T18:40:39-07:00March 20th, 2009|

One of the coolest things about shooting events is learning and meeting people you probably would not have met otherwise. It also [...]

ShootQ studio management

Gene X Hwang2026-10-23T18:40:46-07:00March 19th, 2009|

We've started using ShootQ for managing a portion of our studio's business and have been liking it so far. If you are [...]

Covering our Governator’s own bodybuilding event

Gene X Hwang2026-10-23T18:40:26-07:00March 11th, 2009|

Some of you may know that I shoot a lot of physique photography and in particular bodybuilding and fitness shows. One of [...]

Chip Conley: Peak mini book review

Gene X Hwang2026-10-23T18:40:32-07:00March 10th, 2009|

We've been reading Chip Conley's book: Peak: How Great Companies Get Their Mojo from Maslow, and got a lot out of it. [...]

Storytelling with Images: Fotovision seminar with LA Times staff photographer Michael Robinson Chavez

Gene X Hwang2026-10-23T18:40:39-07:00March 9th, 2009|

On April 5th, 2009 from 10:00am to 5:00pm we're hosting the next Fotovision workshop - this time with LA Times staff photographer [...]

Dynamo Donut

Gene X Hwang2026-09-11T10:11:20-07:00March 6th, 2009|

I walked into the studio this morning and was immediately hit with the smell of freshly brewed coffee (yes!) and some unidentifiable [...]

Flying High at MPINCC Trade Show 2009

Gene X Hwang2026-10-23T18:40:39-07:00March 4th, 2009|

This photo was taken by Gene on the Moscone Center mezzanine at the MPINCC Trade Show last week. We value our strong [...]

Orange Retreat

Gene X Hwang2026-09-11T10:19:43-07:00March 3rd, 2009|

We left the fort unattended last Friday as we all took off to wine country for a company retreat at Napa River [...]

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning

Faster event photo and video delivery

An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s inside

Planning and logistics: coverage assignments, workspace and internet requirements.

Media management: onsite editing, secure backups and facial-recognition galleries.

Review and approvals: Frame.io workflows and same-day content approvals.

Free downloadGet the checklist

White paper · PDFFor content strategy

Turn one event into months of content

A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.

What’s inside

Strategy and planning: a framework to build your event-content strategy around multi-channel goals.

AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.

Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.

Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.

Free downloadGet the white paper

Newsletter

Get new stories in your inbox.

Case studies, planning tips and new resources from Orange, sent occasionally. Unsubscribe anytime.