New forms of Marketing

This weekend we shot an Audi Test Drive event that was co-sponsored by Wired Magazine among other companies, and the event itself seems like a new way of marketing to certain crowds. Without the pressure of the showroom but with the ulta-critical test drive component, Audi was selling not only their cars, but a whole lifestyle. Brands on hand aside from Wired included a masseuse from San Francisco Magazine, a full on home theater setup, caricature drawings for the kids (of which there were a lot), and high end coffee and espresso products all targeted at this upscale demographic.