ORANGE PHOTOGRAPHY LAUNCHES SOFTWARE PLATFORM TO SUPPORT THE NEW PROFESSIONAL NETWORK
SAN FRANCISCO – July 11th, 2005 – Orange Photography, the premiere full service photography agency in the Greater Bay Area, today launched a web-based software platform designed to service professional photographers in their newly formed professional network. The Orange Exposure Professional Network represents the culmination of Orange Photography’s vision and commitment to excellence as the company poises to expand beyond their regional dominance.
“The launch of our Professional Network and the supporting software platform builds on our momentum as the leading full service photography agency poised to expand into other metropolitan markets,” said Jack Huynh, CEO of Orange Photography. “Our experience servicing a wide range of clients, from Fortune 500 companies to creative agencies to retail consumers has given us considerable insight in developing our software platform to fit the needs of other professional photographers working in many different disciplines. Our goal with the platform is to go beyond the limited vision of other online services catering to professional photographers as simply an ‘internet’ storefront or a Costco style lab. Ultimately, the software platform combined with our Professional Network will allow us to service many of our global corporate clients throughout key markets that demand our level of quality.”
Although, the software platform is only in a beta launch phase, the list of features designed for professional use is still impressive. Rich with features for any event/wedding/portrait photographer, the platform’s strength lies in the branding integration with the photographer’s own brand as well as peer-to-peer driven content that is relevant to the market segments that the Professional Network serves. The product is slated for a full launch in the last quarter of 2005 as the company refines the product and builds it professional network out in major metropolitan areas of the United States.
About Orange Photography
Orange Photography is a leading full service photography agency with a diverse range of services and clients. Founded by three photographers in San Francisco, the agency has built an impressive brand rooted in the principles of excellence and diversity. Leveraging the best in internet technologies, the company has developed award-winning web properties to support a wide range of photographic applications and users. Through the Orange Exposure Professional Network the agency is committed to providing the same level of photographic services to key markets requiring the highest level of professionalism and quality.
For more information, visit the agency’s website at www.orangeexposure.com or the professional network at pro.orangeexposure.com.
For More Information
Gene X Hwang
Orange Photography
Phone: 415/255.7478 x82
Fax: 734/468.0619
genex(at)orangephotography.com
