Letting conference guests step into the ads.
For a Fortune 500 financial advisory firm’s invite-only conference, Orange built an onsite portrait studio that turned VIP attendees into branded souvenir posters matching the firm’s national ad campaign.
- Client
- Fortune 500 financial advisory firm
- Program
- Annual invite-only conference
- Relationship
- 7+ years, 4 on this event
- Services
- Portrait studio, design, onsite printing, candid coverage
The brief
The firm wanted a big splash at its annual invite-only conference, celebrating its advisors while showcasing a new marketing strategy. Its six-figure ad campaign was on billboards throughout the convention center.
Orange was asked to create branded 11×17 souvenir posters that matched the campaign exactly, with a high-end, all-inclusive onsite experience covering photography, design and printing.
Our approach
We ran several test shoots and produced digital and print mockups for the client committee before the show. Once the look was approved, we built custom presets and an onsite workflow for fast processing and printing, and an online registration system to manage the flow of guests.
What we delivered
Multi-station portrait studio
Professional portraits for attendees, styled to match the firm’s ad campaign.
Branded souvenir posters
Over 400 large-format 11×17 posters processed and printed onsite for guest pickup.
Pre-event reservations
Online appointments with email and text confirmations, so guests arrived prepped and on time.
Selected images
Advisors walked away with portraits that put them in the firm’s own campaign, and the firm turned its brand into a high-end attendee experience.
- A seamless, all-inclusive studio experience from booking to printed poster
- Brand-matched creative approved before the show
- Integrated with same-day candid event coverage
What made it work
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