A product launch and company culture, captured in one day.
With less than a week’s notice, GoodData asked Orange Photography for photo and video celebrating its culture and its newest technology, delivered in time for launch.
- Client
- GoodData
- Program
- Product launch and culture campaign
- Locations
- GoodData office and launch party
- Services
- Video booth, promotional video, photography, headshots
The brief
GoodData was launching a new product and needed major marketing assets celebrating its corporate culture, ready on the launch timeline and around festivities already on the calendar.
The ask was a one-day push: photo and video showcasing the latest technology and the people behind it.
Our approach
An experiential video booth gave employees a fun way to share what they love about the company, producing testimonials for future videos. A candid, photojournalistic approach then captured everyday life in the office and carried into the evening launch party.
What we delivered
Promotional video
Employee testimonials, b-roll, motion graphics and music celebrating the team.
Marketing photo gallery
Candid and staged office and employee images capturing a fun, hardworking, cutting-edge culture.
Launch party gallery
The company celebration aboard a cruise ship.
Executive headshots
Retouched black-and-white headshots matching GoodData’s existing website look.
Selected images
GoodData launched with a full set of culture and product assets, built from a single day and less than a week of notice.
- Testimonials ready for future promotional videos
- One team for video, photography and headshots
- Assets delivered on the launch timeline
What made it work
Need launch content on a tight timeline?
Share your launch date and goals. We will plan photo and video and send a quote within 48 hours.