About gene x

Co-founder of Orange Photography. Pinball enthusiast, Polaroid shooter, bike rider.

Fresh Faces and Fashion Week

2026-09-11T10:22:03-07:00By |Categories: Photography & Industry Perspective|

So Fashion Week in San Francisco is here and Gen Art hosted the Fresh Faces in Fashion Show last night at the Regency Center. The show showcased some emerging talent including Fashion Designers Amy Sarabi, distilled, JANEZIC, Podoll and Sara Shepherd. Also showcased were Accessories Designers amytorello, bryna nicole and NolaBella Jewelry. Our neighbors Gorin Bros. provided hats. On hand were many local luminaries including Joy Bianchi (below):

Gen Art Fashion Collector’s Circle

2026-09-11T10:22:07-07:00By |Categories: Photography & Industry Perspective|

Tonight we shot Gen Arts‘ Fashion Collector’s Circle event at LeeQuen Atelier which is on Heron, one of my favorite alleys in SF. This is the two designers who compromise LeeQuen Atelier – Colleen Quen and Rick Lee standing next to Gen Art’s Dana Castro (left). Gen Art is building up to their big “Fresh Faces in Fashion” event on August 22nd which is a great event that we recommend checking out if you want to see [...]

The Freight Elevator with Aida

2026-09-11T10:22:08-07:00By |Categories: Photography & Industry Perspective|

I’ve been using the freight elevator for a few shots when I do studio work with physique athletes and today used the back side of the elevator to get some silhouetted shots. I like how the edge lighting works on the silhouette when the light bounces around the elevator shaft. This is IFBB Professional figure athlete Aida Aragon who is competing next weekend in Dallas, TX.

Juliana Jade

2026-09-11T10:22:09-07:00By |Categories: Photography & Industry Perspective|

This past weekend I was covering the USA Figure and Bodybuilding Championships. I had met Juliana in Seattle earlier in the year and she was competing at the show so we set up a shoot. She’s a great model and although it was ridiculously hot outside, we got some nice shots in. This was just laying on a rare patch of grass while the 2nd shot was in a fake rock cave – how very Vegas!

The View from the Bay…

2026-09-11T10:22:12-07:00By |Categories: Photography & Industry Perspective|

Last month was a blur. One of the neat things that I was reminded of was the great views we get out here of our city as well as the Bay Area. I took a ferry over from Oakland/Alameda towards San Francisco and got to go by the piers where all the giant shipping cranes were. I’ve heard that they inspired George Lucas’ interpretation of the Death Star so it was neat to get so close and [...]

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