About gene x

Co-founder of Orange Photography. Pinball enthusiast, Polaroid shooter, bike rider.

interesting email…

2026-09-11T10:36:32-07:00By |Categories: Photography & Industry Perspective|

So I just got this today from a guy who used to shoot for us checking in with him on his availability…

Sorry man, I’ve moved back to New York and am working for Men’s Health magazine.

And — odd story here — there’s a place where we go for lunch on Fridays and they have the usual autographed celeb photos on the wall, and one is of this bodybuilder chick up in a tree in a bikini. Right […]

Headshots for the jet set

2026-09-11T10:18:03-07:00By |Categories: Portraits and Headshots|

This must be headshot and portrait season as we’ve had quite a lot of headshots coming through the studio. Today we were shooting for Virgin America airlines and overall the studio has been buzzing lately. This is how the shoot looked like from my desk as I sorted through to make edits and selects from my shoots over the weekend in LA.

The first shoot of the morning…

2026-09-11T10:36:35-07:00By |Categories: Photography & Industry Perspective|

The suite we’re staying in at the Hyatt Regency here in Atlanta, GA has a nice window that I decided to leverage for my first shoot in the morning which started at 5:00am PT. This was taken by Hans Klein who was sitting in on the shoot while James Cook was assisting. Personally I ended up liking this making of shot more than the actual photo.

The Canon logo

2026-09-11T10:36:40-07:00By |Categories: Photography & Industry Perspective|

I have always liked the Canon logo as far as a brand goes and even remember drawing it on gutters in my notebooks. Since we’ve largely standardized on Canon gear, I was looking up some info on the parent company and found some interesting info out on the origins of their brand. Who knew that it started out as Kwanon, the Buddhist Goddess of Mercy?

The Daruma

2026-09-11T10:36:41-07:00By |Categories: Photography & Industry Perspective|

This is the Daruma that my parents gave to me for the business. I didn’t really know what the meaning/story was behind it so my Dad explained it to me. Here’s the details… “The gift we gave you for celebration of the new phase of your business is a traditional Japanese figurine of the great Buddhist monk called Daruma. He is the founder of Zen Buddhism. He was born in southern India. His Buddhist name is Bodhidharma. [...]

Our beautiful city

2026-09-11T10:11:51-07:00By |Categories: Photography & Industry Perspective|

One of the great things about our jobs is the various ways we get to see what goes on in San Francisco, but sometimes just looking at the physical city itself is a pleasure. Here’s a couple shots I took from the last seven days or so…

Fire in the Mission

2026-09-11T10:11:52-07:00By |Categories: Photography & Industry Perspective|

So my friend Jen Chehardy was visiting along with her roomate so I decided to take them to the Mission and after lunch at Pancho Villa we walked down Valencia and eventually made it up to the roof at Medjool. Once we were there we were greeted with a spectacular view of San Francisco, and a plume of black smoke from a fire in the Mission.

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