Insights and news

Photography & Industry Perspective

Ideas, techniques and perspectives on corporate photography and video, from lighting and gear to licensing, workflow and the future of visual media.

AI Transformation vs. AI Retouching: Elevating Guest Experiences in Photo Booths and Headshots

November 14th, 2025|

The role of photography at events has always been more than documentation—it’s about creating memorable, shareable moments. With the rise of artificial intelligence, event planners and creative teams now have new ways to engage attendees. Two of the most exciting applications are AI transformations in photo booths and AI retouching in professional headshots. While both rely on similar technology, their purpose, execution, and impact are quite different.

IMEX 2025

October 8th, 2025|

IMEX 2025 in Las Vegas during the economic downturn still showed a lot of promise and the future of driverless cars was also on showcase with Zoox offering free rides for beta testers!

Introducing AI-Retouched Headshot Activations

April 4th, 2025|

At Orange,  we’re always innovating to offer event planners engaging, standout experiences—now on a nationwide scale. We’re excited to announce the launch of our cutting-edge, AI-powered headshot activations, designed to elevate your event, enhance attendee engagement, and create memorable brand moments.

Non-Profit Showcase: Duke Lemur Center

July 23rd, 2024|

Ever since I was young, I was fascinated with lemurs and years ago learned about the Duke University Primate Center (as it was then called).  The facility was founded in 1966 on the campus of Duke University in Durham, NC. As they state on their website,  "the Duke Lemur Center (DLC) is a world leader in the study, care, and protection of lemurs—Earth’s most threatened group of mammals.  With more than 200 animals across 14 species, the DLC houses the world’s most diverse population of lemurs outside their native Madagascar.

Badlands and Yellowstone National Parks photography

March 13th, 2024|

As part of my project to find subjects that practice Buddhism, I embarked on a 6 week tour of the northwest part of the US. Naturally, part of my motivation is to visit national parks along the way and my first two stops where Badlands and Yellowstone.

2023 in Orange Photography, Wrapped!

January 3rd, 2024|

So it's finally 2024 and we had a whirlwind of a year in 2023.  We didn't post too much on our blog mostly because of just being busy and not focusing enough of our time on it.  So here's a wrap up of the last year.  

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning
Faster event photo and video delivery
An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.
What’s inside
Planning and logistics: coverage assignments, workspace and internet requirements.
Media management: onsite editing, secure backups and facial-recognition galleries.
Review and approvals: Frame.io workflows and same-day content approvals.
Free downloadGet the checklist
White paper · PDFFor content strategy
Turn one event into months of content
A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.
What’s inside
Strategy and planning: a framework to build your event-content strategy around multi-channel goals.
AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.
Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.
Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.
Free downloadGet the white paper

Newsletter

Get new stories in your inbox.

Case studies, planning tips and new resources from Orange, sent occasionally. Unsubscribe anytime.

Go to Top