Birth of the Cool – Oakland Museum

Case Study House #21 remix

We had a grand time shooting the gala opening for The Birth of Cool exhibit at the Oakland Museum. We set up a greenscreen photo station to recreate the above Julius Shulman image, “Case Study House #21”. The original 1958 image (left) features Pierre Koenig, the architect of the house, standing at the stereo. While poking around the web, I found some images of the same house, that Shulman returned to shoot fifty years later when it was up for sale in 2006. Cool indeed… check those out here.


Julius Shulman revisits Case Study House #21

About the Author: Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →