Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2019-11-11T22:40:05-08:00By |Categories: Article, Event, Industry Knowledgebase, News, Uncategorized, Video, Video Production|Tags: , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]
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eBay at PRIDE: Creating Videos That Highlight Company Culture

2019-09-27T13:53:39-08:00By |Categories: Corporate, Event, News, Video|

Orange had the opportunity to follow the crew at eBay as they got ready and marched in San Francisco’s 2019 PRIDE Parade.

As our video department is ramping up, it’s great to get projects that capture employees celebrating their company culture with fun, team-wide events and in this case, while also supporting a great cause. 

We at Orange join eBay in supporting the LGBTQ+ community and their commitment to being inclusive by celebrating their […]

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Understanding Video Production For Event Planners & Marketers

2019-09-10T11:14:41-08:00By |Categories: Event, Industry Knowledgebase, Video|Tags: , , , , , |

You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you want to capture a fun and exciting experience or build attendance and sponsorship for future events, adding video production to your package is a great way to promote your message across multiple platforms.
 
Depending on what you want to capture, there are different levels of production that will […]
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WWF Bridging the Gap Between Climate Change and the Youth

2019-11-11T09:25:04-08:00By |Categories: Event, Giving Back, News, Photography, Projects, Uncategorized, Video|Tags: , , , , , |

Back in September 2018, the World Wildlife Fund (WWF) joined in the first ever Global Climate Action Summit in San Francisco to bring businesses, state and local government, civil society and citizens together in an effort to fight the growing predicament of climate change.
 
We were privileged to have a role in the conference by providing video coverage of the entire event. This included interviews of several leaders in the movement such as Carter Roberts, CEO and President of WWF, […]
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Ways Event Planners Can Help Photographers Get The Best Results

2019-08-22T11:50:13-08:00By |Categories: Article, Event, Industry Knowledgebase, News, Photography, Uncategorized|

Often times, when planning an event, you can just hire a photographer and rely on them to do their thing. But there are always ways to help them out so they can position themselves to get the best images out of the event as possible.

After all, getting great shots out of your event is a significant way to drive anticipation for your potential guests. In fact, the images can turn out to be an essential way in […]

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Livestreaming at MPINCC’s Annual Conference & Expo – ACE19!

2019-07-02T20:24:12-08:00By |Categories: Event, Promotions, Video|Tags: , , , , , , |

This year’s MPINCC Annual Conference & Expo was a huge success as the event featured innovative displays of how leading industries are planning to make meetings and events more engaging and meaningful for their participants. At ACE19, exhibitors set up booths that focused on education sessions such as storytelling, audience engagement, and using new technology to capture hearts and minds, with attendees being active participants in the day’s events.

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