Photography – Orange Photography

Recapping EventMB’s ‘The Future of the Event Industry 2021 Outlook’

2021-02-25T14:29:42-08:00By Baldwin Diep|Categories: Article, Business, Event, Industry Knowledgebase, News, Photography, Trade, Uncategorized|Tags: 2021, event industry, Event Manager Blog, Event Professionals, EventMB, Tradeshows|

Where will the event industry be in 6 months? A year?

This was the prevailing question asked throughout Event Manager Blog’s virtual conference last week, “The Future of the Event Industry 2021 Outlook“. Moderated by EventMB’s Founder and former Editor-in-Chief, Julius Solaris, the virtual event brought together many top industry leaders in various sectors as speakers to discuss the current state of the event industry and the many developments that has occurred consequentially from […]

Orange Photography co-founder’s pandemic photo journal featured

2020-12-16T13:33:53-08:00By gene x|Categories: Personal, Photography, Point of View|Tags: coronavirus, pandemic, photojournalism|

As the pandemic took hold and closed down business across the world, we at Orange also felt the impacts and in all the cities our teams live and work in, we saw downtowns closing and businesses shuttering. In September of 2020 The Frisc magazine featured some of our co-founder Gene X Hwang’s photography in a piece for their Street Photo […]

How Asset Management Can Make Your Life Easier

2020-07-14T13:57:50-07:00By Baldwin Diep|Categories: Article, Business, Consulting, Industry Knowledgebase, News, Photography, Video|Tags: Asset management, DAM, media|

What is Asset Management?

If you work with a lot of media – videos, pictures, and content from events or your internal team – then you must have a large cache of media assets that you don’t know what to do with. Undoubtedly in today’s digital age, media has increasingly become a large part of our everyday experience. We consume and create photos, audio files, video clips, and text content. Though the opportunities for use […]

Thank You MPINCC For The Partner Of The Year Honoree!

2020-06-26T13:11:59-07:00By Baldwin Diep|Categories: Article, Company, News, Photography|Tags: Honoree, MPI, MPINCC, Song Division|

We’re very honored to receive the Partner of the Year Award from Meeting Professionals International Northern California Chapter (MPINCC)!

It’s been a crazy unpredictable year but this week’s Award Ceremony from MPINCC was a blast to attend on Zoom as the organization celebrated all of their volunteers and distinguished honorees. They even created a fun spotlight of the honorees with a song by Song Division!

Thanks again, MPINCC. See you next year!

How Repurposing Content Can Increase Your ROI

2020-06-23T15:14:06-07:00By Baldwin Diep|Categories: Article, Consulting, Industry Knowledgebase, News, Photography, Video|Tags: Asset management, consulting, content repurposing|

There’s no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what […]

Photo Journal – Life in Quarantine: San Francisco

2020-04-24T09:18:41-07:00By gene x|Categories: Feature, News, Personal, Photography, Point of View|Tags: coronavirus, documentary, journalism, pandemic, photography, quarantine, San Francisco, street photography|

March 19, 2020 – Shortly after Governer Newsom’s edict tonight – scenes from the Mission District

As a non-essential business, we at Orange Photography have been doing our best to weather this pandemic and ride things out. In San Francisco we went into lock […]

The Events Industry in the Age of the Coronavirus

2020-03-23T13:31:37-07:00By Baldwin Diep|Categories: Article, Associates, Business, Company, Event, Industry Knowledgebase, News, Photography, Video, Video Production|Tags: coronavirus, covid-19, event cancellations, events, flatten the curve, healthcare system, industry, Live Stream, livestreaming, pandemic, virtual conference, webinar|

Elbow-touching has become a popular alternative to the usual handshake-greeting.

As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers Conference, Google’s Cloud Next, and many more.

Many companies are requiring their employees work […]

Proud Organizations Recognized at the SF Green Business Awards

2020-03-06T18:06:55-08:00By Baldwin Diep|Categories: Company, Event, News, Projects|Tags: Cal academy of sciences, giving back, giving back program, green business, san francisco green business, San Francisco Green Business Program, scott wiener, sustainability|

Orange Photography recognized as a SF Green Business.

We’re very proud to once again attend and sponsor the San Francisco Green Business Program’s award ceremony. The program, which itself is a part of the larger California Green Business Network, recognizes businesses that “are committed to making our communities and planet safer, cleaner, and sustainable for all” and meet high environmental standards.

This year’s ceremony was held at the California Academy of Sciences.

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Coronavirus, International Prospects, and Optimism Highlight the SF Travel Marketing Conference

2020-03-06T12:43:55-08:00By Baldwin Diep|Categories: Article, Event, News, Photography|Tags: china, conferences, coronavirus, hospitality industry, marketing, San Francisco, SF Travel, travel|

Marriott International’s Area General Manager John Kimball speaking at the SF Travel Marketing Conference.

Last week we wrapped up a marketing conference by one of our valued sponsors, SF Travel! The event, held at Mission Bay’s Conference Center on UCSF’s beautiful campus, gathered leaders in the local hospitality industry to discuss the current state of travel and tourism to San Francisco as well as the latest trends.

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Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By Baldwin Diep|Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: branding, celebrity, Event Marketing, Interviews, Live Stream, marketing, meet and greet, step and repeat, video|

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]