Insights and news

Feature Marketing

Featured insights for marketing teams on turning event photography and video into campaigns, custom stock libraries and content that keeps working after the event.

Planner Perspective: “I Love Working With You!”

Gene X Hwang2026-10-23T18:19:57-07:00July 21st, 2015|

This guest blog comes to us from Lucy Giovando Watts, CMP, CMM and Founder & CEO, Giovando Watts & Company, Inc. We asked her to [...]

Tips on Licensing Photos and getting the most out of your images

Gene X Hwang2026-10-23T18:17:19-07:00May 27th, 2015|

Licensing is often a confusing term within photography (and even in other industries). Often times people get thrown a curve when asked [...]

Buying Stock Photos / Custom Stock Libraries (aka how to stand out!)

Gene X Hwang2026-10-23T18:17:33-07:00May 7th, 2015|

Recently I got to hear Joanne Dennison speak about intellectual property rights. She had some great insight into how to use creative [...]

Change is good: Peter Hurley The Art Behind the Headshot

Gene X Hwang2026-09-11T10:02:13-07:00December 2nd, 2013|

Chances are if you are a portrait photographer you’ve seen or heard of Peter Hurley. If you haven’t seen his presentation at [...]

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning

Faster event photo and video delivery

An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s inside

Planning and logistics: coverage assignments, workspace and internet requirements.

Media management: onsite editing, secure backups and facial-recognition galleries.

Review and approvals: Frame.io workflows and same-day content approvals.

Free downloadGet the checklist

White paper · PDFFor content strategy

Turn one event into months of content

A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.

What’s inside

Strategy and planning: a framework to build your event-content strategy around multi-channel goals.

AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.

Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.

Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.

Free downloadGet the white paper

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Feature Marketing

Planner Perspective: “I Love Working With You!”

Tips on Licensing Photos and getting the most out of your images

Buying Stock Photos / Custom Stock Libraries (aka how to stand out!)

Change is good: Peter Hurley The Art Behind the Headshot

Plan better event content

Get new stories in your inbox.

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