Feature Marketing

At Orange, we understand the importance of making a memorable impact with your events. Event Marketing is a powerful way to promote your brand to influential prospects or strengthen existing relationships. We’ve managed everything from national launch campaigns to intimate influencer events, and we’re here to help you maximize your reach and ensure your event is fully documented.

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Resources for Event Marketers

Capturing great event media is only half the work; how you manage and leverage those assets makes all the difference. We’ve developed these strategic guides to help you maximize your media ROI. Explore the resources below to streamline your on-site workflows for lightning-fast asset delivery, and discover how to transform a single event into a continuous, multi-channel content engine.

Faster Event Photo & Video Delivery

This comprehensive event media checklist helps you align your planning, production, and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s Inside:

Planning & Logistics: Coverage assignments, workspace, and internet requirements.
Media Management: Onsite editing, secure media backups, and facial-recognition galleries.
Review & Approvals: Frame.io workflows and same-day content approvals.

Turn One Event into Months of Content

This strategic white paper helps you align media capture with long-term campaign goals before production begins, ensuring every shot serves a broader purpose.

What’s Inside:

Strategy & Planning: A framework to build your event-content strategy and align it with multi-channel goals.
AI Video Workflows: An 8-step guide (plus sample prompts) for transforming long-form speeches into short-form clips using tools like OpusClip, without losing brand safety.
Distribution Playbooks: A 30-day post-event publishing plan and packaging recommendations for LinkedIn, TikTok, IG, and email.
Governance & ROI: Guidelines for asset management, approvals, and metrics to measure long-term content yield.

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