Insights and news

Photography & Industry Perspective

Ideas, techniques and perspectives on corporate photography and video, from lighting and gear to licensing, workflow and the future of visual media.

Notice something on Howard Street?

February 10th, 2008|

So you may have noticed something this past weekend as we projected a few images against the inside of our windows at the Orange Photography studios on Howard Street in SOMA. Perhaps as you were getting a latte at Starbucks, a fill at the Andretti Speed Mart or a late night munchie fix at Burger King? Keep your eyes peeled as from time to time we’ll be doing this as a kind of guerrilla marketing test.

Green Screen event photography

February 3rd, 2008|

This past Saturday we were on hand to do some more green screen event photography up in Oakville and Anderson Valley. The shoot was for Silver Oak Wineries and it was a lot of fun albeit the weather wasn’t so cooperative, but still there were pretty big crowds on hand. (I think we ended up printing over 1,000 5x7s!) Since it was cold and wet outside, we used an image of the vineyard as the background which [...]

Sammy Hagar | Cabo Wabo @ The Fillmore

January 31st, 2008|

Sammy Hagar performed last night at The Fillmore for a packed house after the SKYY National Sales Meeting wrapped up. Of course Sammy sold an interest in Cabo Wabo tequilas so they were flowing at the show. I was amazed at the intensity of his fans. One woman in front of me had a wallet portfolio of photos of her with Sammy. Now that’s brand loyalty! Shot Details: Canon 40D, 24-70 2.8L @ 54mm – 1/160, ISO [...]

Strictly Business 2

January 29th, 2008|

So ASMP brought back the Strictly Business series and the first one of SB2 was down in Southern California (Torrance to be exact) this past weekend. There were almost 200 photographers in attendance and a lot of great information shared. For those who are starting out or in the middle of their careers as well, I’d suggest checking it out. There are three more cities scheduled for the rest of this year, and the presenters go over [...]

Imaging USA wrap up

January 16th, 2008|

So things have been pretty hectic getting back to the studio and while early January is usually a bit slow for us this year things have been hopping! Anyhow, Imaging USA was once again a very useful conference with a lot of good knowledge being shared and of course lots of neat stuff at the expo. The biggest trends did seem to be online, actions and albums. I’ve posted the PDF of my presentation (Event Photography Marketing [...]

Mayor Newsom’s inauguration

January 15th, 2008|

We were hired by the mayor’s swearing in committee to cover Mayor Newsom’s 2nd inauguration. Even though there were a bunch of press photographers at the event, i was fortunate to get special access to the mayor. I haven’t photograph many politicians but Gavin is definitely one of the most charismatic that i have observed.

Imaging USA – Day 1

January 7th, 2008|

So Day 1 of Imaging USA is under wraps and it’s the biggest year ever here with around 9000 folks participating. Most of the sessions have been overflow with something like 800 or more people in attendance per presentation. The Expo was packed as well with lots of the top names in photography presenting at many of the various booths. At one of the networking parties, Express Digital set up their own green screen setup which is [...]

Imaging USA expo Day 1

January 6th, 2008|

A quick look at a section of the very busy expo hall at Imaging USA 2008 in Tampa, FL. Blurb had a presence this year and the top vendors were probably books/albums and online services. Of course photographers being the gearheads they are, all the gear booths were swamped as well.

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning
Faster event photo and video delivery
An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.
What’s inside
Planning and logistics: coverage assignments, workspace and internet requirements.
Media management: onsite editing, secure backups and facial-recognition galleries.
Review and approvals: Frame.io workflows and same-day content approvals.
Free downloadGet the checklist
White paper · PDFFor content strategy
Turn one event into months of content
A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.
What’s inside
Strategy and planning: a framework to build your event-content strategy around multi-channel goals.
AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.
Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.
Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.
Free downloadGet the white paper

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