Not long ago, we donated our time and services to the My New Red Shoes organization to photograph their event that gave away new shoes to underprivileged families. For us, it was very gratifying to capture the joy on the kids and families’ faces as they got to choose their new pair of kicks.
The organization holds local events that give away shoes and clothing to disadvantaged children in the area, which serves to not only help meet the basic needs of the youth, but also to improve their self-esteem and confidence as they go into another school year among their peers.
After this event took place, My New Red Shoes reached out to use to see if we could produce a short, compelling vide that shared the impact of their work on the local families, both the parents and children. We thought it was a great opportunity to donate our production to the cause just as we’re ramping up our video services.
The video premiered at their Fashion Show Fundraiser at the end of September. It was a powerful story and we felt that sharing it could reach others and influence them to make small donations as well.