The Basics of Setting Up A Live Stream Presentation

2020-06-30T14:45:26-07:00By |Categories: Article, Industry Knowledgebase, News, Video, Video Production|Tags: , , , , , , |

With the world moving towards a more virtual, online presence, the capabilities to have an at-home production have come a long way.  Live streaming used to be a very limited and complex process that often yielded low-quality results. Now it’s become easier than ever, but understanding everything that goes into it can still be overwhelming. So we’ve decided to put together a guide for beginners that provides an overview of the set-up. Afterwards you’ll […]

How Repurposing Content Can Increase Your ROI

2020-06-23T15:14:06-07:00By |Categories: Article, Consulting, Industry Knowledgebase, News, Photography, Video|Tags: , , |

There’s no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what […]

How Orange is Staying Active During SIP!

2020-06-16T12:55:42-07:00By |Categories: Company, News, Video, Video Production|Tags: , |

With the lockdowns in place and the events industry on hiatus, our staff has been itching to get back to our shoots. But we’ve been keeping ourselves busy in interesting ways, so we decided to connect with our community by showing what we’ve been up to!

Take a look at this fun video we created using only our cell phone cameras!

 

Video: The Women’s Building – Impacting The Local Community

2020-06-12T13:14:34-07:00By |Categories: News, Nonprofit, Video, Video Production|Tags: , , , , , , |

We’re so proud to have recently produced a video for The Women’s Building located in San Francisco! As a promotional video, it highlights the nonprofit organization’s presence in the community and the services they provide, especially for low-income women and their families. 

As the first women-led community center, they’ve come a long way and are now an anchor institution in the area. The nonprofit seeks to empower women through many community […]

Setting Up Your Zoom Calls for Success

2020-05-15T17:13:59-07:00By |Categories: Article, Business, Industry Knowledgebase, News, Video|Tags: , , , , , , , , , |

As we all are adjusting to the quarantine orders from these COVID-19 restrictions, one thing that is certain to come out of this time is the rise of video conferencing. Whether it’s the popular Zoom application, or Google Hangouts/Meet, or Skype of any of the other platforms, we’re all learning how to navigate […]

The Events Industry in the Age of the Coronavirus

2020-03-23T13:31:37-07:00By |Categories: Article, Associates, Business, Company, Event, Industry Knowledgebase, News, Photography, Video, Video Production|Tags: , , , , , , , , , , , |

Elbow-touching has become a popular alternative to the usual handshake-greeting. 
As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers ConferenceGoogle’s Cloud Next, and many more. 
 
Many companies are requiring their employees work […]

Video: Girls In Tech Gala

2020-02-06T14:29:37-08:00By |Categories: News, Nonprofit, Projects, Video, Video Production|Tags: , , , , |

We had the privilege of attending Girls in Tech’s 4th Annual Fundraising Gala and creating a highlight reel for the elegant occasion. Based in San Francisco, Girls in Tech is a nonprofit organization that “works to put an end to gender inequality in high-tech industries and startups… by educating and empowering women who are passionate about technology”. They offer innovative coding, entrepreneurial bootcamps, pitch competitions and conferences to over 62,000 members worldwide […]

Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2020-03-23T13:35:30-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Video, Video Production|Tags: , , , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]