For Christmas, my parents got me a bit of “light” reading, Andy Warhol Polaroids 1958-1987 by Richard Woodward. Okay, so there isn’t much text, but this behemoth of a coffee table book weighs about five pounds and opens to full page spreads of nothing other than Polaroids. I have noticed that despite the fact Polaroid no longer exists, it is really making a comeback. Whether it is people bringing old Polaroid cameras back to life with the help of the Impossible Project or people embracing the new Fujifilm Instax cameras, I’m seeing instant photos everywhere.
As a company, we’ve definitely enjoyed playing with a variety of instant cameras, thanks to Gene and his collection. Our office fridge and bathroom door are plastered in Polaroid and Instax images. What is it about these images and cameras that is so appealing and fun?
The introduction to Andy Warhol Polaroids had some interesting things to say about instant photography. Today we are all spoiled by how quickly we can see any photo we take. We can glance at the back of our DSLR or pull out our phone to capture and then immediately see anything we decide to photograph. This wasn’t always that case, the days of film prevented this “instant” gratification. Woodward talks about Andy’s experimentation with the instant medium when it first arrived on the photographic scene.