Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2019-11-11T22:40:05-08:00By |Categories: Article, Event, Industry Knowledgebase, News, Uncategorized, Video, Video Production|Tags: , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]

WWF Bridging the Gap Between Climate Change and the Youth

2019-11-11T09:25:04-08:00By |Categories: Event, Giving Back, News, Photography, Projects, Uncategorized, Video|Tags: , , , , , |

Back in September 2018, the World Wildlife Fund (WWF) joined in the first ever Global Climate Action Summit in San Francisco to bring businesses, state and local government, civil society and citizens together in an effort to fight the growing predicament of climate change.
 
We were privileged to have a role in the conference by providing video coverage of the entire event. This included interviews of several leaders in the movement such as Carter Roberts, CEO and President of WWF, […]

Ways Event Planners Can Help Photographers Get The Best Results

2019-08-22T11:50:13-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Photography, Uncategorized|

Often times, when planning an event, you can just hire a photographer and rely on them to do their thing. But there are always ways to help them out so they can position themselves to get the best images out of the event as possible.

After all, getting great shots out of your event is a significant way to drive anticipation for your potential guests. In fact, the images can turn out to be an essential way in […]

Giving Back with My New Red Shoes

2019-07-26T12:36:23-07:00By |Categories: Giving Back, News, Uncategorized|Tags: , , , |

We were very fortunate to collaborate with My New Red Shoes at their event in East Palo Alto last week. The organization is a nonprofit whose purpose is to serve underprivileged children by providing them with clothes. This event in particular was a shoe giveaway where families would show up at their time slot and select a pair of shoes for the child to take home.

We contributed by […]

Inspirational reading for photographers: Brené Brown and Austin Kleon

2017-07-24T21:21:06-07:00By |Categories: Business, Point of View, Reviews, Uncategorized|Tags: , , |

booksInspiration is something every creative we know has struggled with from time to time.  We’re the same and find it valuable to get out of the photography world and seek inspiration in various facets of our lives.  Whether it’s seeing a movie, going to a gallery opening or the ballet to reading a book.

Recently I saw my photographer friend Helena Price post about some books she […]