Case Study: Pearson | Thought Leadership & Conference Content Strategy
Pearson, a global leader in learning and education technology, partnered with Orange Photography to develop a robust library of branded video and photography assets from a three-day, 36+ hour international conference. The objective was not only to document the event, but to strategically position Pearson as a thought leader in education innovation across global markets.
With a fast-paced agenda featuring product showcases, keynote speakers, policy discussions, and emerging technology leaders, Pearson required content that could serve multiple purposes—ranging from brand marketing and social media to blogs, internal communications, and long-term digital campaigns. The compressed schedule and volume of programming demanded a highly coordinated production team capable of delivering polished, engaging content at scale.
Solution
Orange assembled a dedicated, senior-level production team consisting of two on-site video producers, supported by a coordinated group of videographers, photographers, and editors. Our team worked in close collaboration with Pearson’s marketing stakeholders to align capture priorities with storytelling goals, ensuring that every asset served a clear strategic purpose.
By deploying parallel crews and an efficient capture workflow, Orange was able to simultaneously document live sessions, conduct executive and speaker interviews, and capture high-quality b-roll—maximizing content output without disrupting the attendee experience.
Results
- 21 hours of event photography coverage capturing keynotes, sessions, and branded environments
- 17 hours of professional video coverage across three conference days
- 2 promotional highlight reels combining cinematic b-roll and interview footage to summarize the event’s vision, innovation, and impact
- 1 multi-camera panel discussion video featuring four education policy leaders, complete with professional audio capture
- 1 executive interview video with the Pearson CEO, filmed with a two-camera setup and broadcast-quality sound
- 8 short-form interview videos spotlighting education technology startup leaders and innovators, optimized for digital and social channels
Outcome
Pearson received a versatile, future-proof content library that extended the value of the conference well beyond the live event. The assets supported global marketing initiatives, reinforced Pearson’s leadership position in education technology, and provided consistent, high-quality storytelling across regions and platforms.
For Pearson’s internal teams and agency partners, Orange delivered a turnkey production solution—combining strategic planning, on-site execution, and scalable post-production—under tight timelines and with enterprise-level reliability.