Project Description

Pixar

Challenge

After delivering beyond expectations for the ‘Cars‘, ‘The Incredibles‘ and ‘Wall-E‘ wrap parties, Orange Photography was called upon once again to provide comprehensive photography arrangements epitomizing Pixar’s trend-setting reputation for the ‘Up‘ wrap party.  The event spanned two locations and hundreds of employees and guests.  Logistics had to be managed to ensure everything ran smoothly and seamlessly including printing on-site, covering the introductory remarks and covering the party as a whole.

Separately, Orange was brought on to supplement the internal photography team at Pixar to create portraits of the staff for an internal publication.  The style had to be consistent with what had been shot, and be coordinated amongst several photographers and shoot dates.

Solution

Coordination of a team of photographers to cover both the preview screening at one venue and the wrap party was required  to be managed by Orange.  All photo elements were managed by a team of four photographers and two digital technicians offering roaming/candid coverage and two photo booth stations. Our seasoned staff seamlessly covered all event elements across the downtown Oakland theater venues (Fox & Paramount.)

Guests interacted with custom Pixar creative at photo stations throughout the event and the fun was extended beyond the wrap party with the delivery of over 800 onsite prints in folder frames.

For the internal publication, the Orange team was able to create environmental portraits of Pixar employees within the aggressive timeframe.

Results

The breadth of experience and skills made this all work seamlessly and is something we love offering to our clients.

  • Successfully covered both locations from discrete photography of film screening to wrap party
  • Over 800 prints delivered on-site during wrap party
  • Smoothly coordinated logistics for both the wrap party and portrait projects
  • Portraits delivered in time and on budget for printed internal publication