The Impossible Project has brought Polaroid back (and it’s now on sale!)

As we’ve mentioned in our twitter feed, we were excited that The Impossible Project was attempting to preserve the Polaroid format and they’ve actually succeeded in phase one and they are now selling their first batches of film.  They’ve reformulated things and have a variety of options now on sale in their online shop – the prices are about the same as what you can currently get expired ‘real’ Polaroid film for too.

About the Author: Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →