Articles by

Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →

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Time Lapse Photo Booths

Gene X Hwang2026-10-23T18:21:33-07:00April 4th, 2013|

Time lapse and photo booths can go quite well together. We do regular time lapses (as shown above, for the 2011 ISES-NCC [...]

Hartmann Studios Client Appreciation Event Studio Booth 2013

Gene X Hwang2026-10-23T18:21:40-07:00April 3rd, 2013|

The 2013 Hartmann Studios Client Appreciation event was another big hit. Hosted at Fort Mason Center, we were again a sponsor [...]

Speakeasy photo booth

Gene X Hwang2026-10-23T18:21:48-07:00April 2nd, 2013|

A great theme for a photo booth is a speakeasy photo booth . What better place to do it than at Speakeasy [...]

Event entertainment trend: Pinball machines

Gene X Hwang2026-10-23T18:21:55-07:00April 2nd, 2013|

Pinball machines are popping up all over. Is this a trend or something old becoming cool again? We decided to investigate mostly [...]

Hartmann Studios Client Appreciation 2013

Gene X Hwang2026-10-23T18:22:02-07:00March 29th, 2013|

Hartmann Studios threw their 2013 Client Appreciation event last night at Fort Mason Center and it was the event to be at [...]

Creative tools: the Polaroid Close Up Stand Model 7500

Gene X Hwang2026-10-23T18:22:09-07:00March 22nd, 2013|

As you probably know if you've followed our agency or this blog, we love instant photography and have been happy to promote [...]

Variety Children’s Comedy Benefit

Gene X Hwang2026-10-23T18:22:41-07:00March 21st, 2013|

Sometimes we get so busy that we forget to blog about fun events that we get to cover. One of those was [...]

ISES-NCC Education program: The Psychology of Events by Kevin White

Gene X Hwang2026-10-23T18:22:47-07:00March 19th, 2013|

Photographing events gives us a pretty broad exposure into the world of how events are run and how people respond to them. [...]

Milton Glaser, IDEO, the d:school and design in everything!

Gene X Hwang2026-10-23T18:22:54-07:00March 19th, 2013|

One of the trends that we're happy to see is the integration of design not just into graphics and marketing but as [...]

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning

Faster event photo and video delivery

An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s inside

Planning and logistics: coverage assignments, workspace and internet requirements.

Media management: onsite editing, secure backups and facial-recognition galleries.

Review and approvals: Frame.io workflows and same-day content approvals.

Free downloadGet the checklist

White paper · PDFFor content strategy

Turn one event into months of content

A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.

What’s inside

Strategy and planning: a framework to build your event-content strategy around multi-channel goals.

AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.

Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.

Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.

Free downloadGet the white paper

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