About gene x

Co-founder of Orange Photography. Pinball enthusiast, Polaroid shooter, bike rider.

Help-Portrait wrapup 2012

2026-09-11T10:02:32-07:00By |Categories: Photography & Industry Perspective|Tags: , , , , |

Help-Portrait was a lot of fun this year and Orange was happy to participate including donating equipment and supplies as well as manpower.  This year our Help-Portrait location at the Bayview Opera House photographed over 670 people and included 117 volunteers.  It was even crazier than last year and the vibe was fantastic.  The kids in First Exposures all had fun and realized the power of giving back to the community.  This video was […]

San Francisco Green Business renewal

2026-09-11T09:51:45-07:00By |Categories: Conferences and Special Events|Tags: , , , , |

 

san francisco green business photographers - orange photography

We’re very proud of the fact that we were/are the first photography studio to earn the San Francisco Green Business designation from the City and County of San Francisco.  It’s been a value we’ve held as a company since we started and only when there was such […]

Photo booths to fashion…

2026-09-11T10:02:33-07:00By |Categories: Photography & Industry Perspective|Tags: , , , , , , |

Disco-Bow-Tie---Betabrand

We had the honor of shooting the Sno-ball party, one of the many joint birthday parties we’ve shot over the years (remember April Mistakes?!) and it was quite a blast.  People dressed up in many ways, and we’re honored that Betabrand has decided to use a few shots on their website (above).  They’ve got some sweet threads on there so check it out if you need something to […]

Book Review: Garbology

2026-09-11T10:02:35-07:00By |Categories: Photography & Industry Perspective|Tags: , , , , , , , , |

Being a Green business, we are always looking at ways we can keep a minimal footprint while still providing excellent service and photography to our clients.  Recently on NPR, I heard Pulitzer Prize winning writer Edward Humes being interviewed about his latest book, Garbology, and finally got to read it.

It’s a fascinating piece of writing, and really made me want to make Orange an even […]

Review: The Art of Being Unreasonable

2026-09-11T09:51:46-07:00By |Categories: Conferences and Special Events|Tags: , , , , |

 

The title of this business book by Eli Broad appeals to my creative side.  As a small business owner and a creative, we know that being unreasonable can result in breakthroughs or at least original thinking.  Broad is probably most known for his business and philanthropic success including KB Home, but in this book he explains a lot of his […]

Film Reviews: Chasing Ice, More Than the Rainbow

2026-09-11T10:02:35-07:00By |Categories: Photography & Industry Perspective|Tags: , , , , , , , , , , , , , |


Two recent documentaries we’ve watched focus on two very different photographers.  The first is Chasing Ice, which follows James Balog and tells the story of the Extreme Ice Survey which he’s been doing for many years and follows the travails of Balog as he works to tip public opinion on climate change so that people will do what’s necessary to save our planet for future generations.  Motivated by his daughters […]

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