About gene x

Co-founder of Orange Photography. Pinball enthusiast, Polaroid shooter, bike rider.

Orange girl makes good!

2026-09-11T10:11:42-07:00By |Categories: Photography & Industry Perspective|

Jen Whitney, one of our former Oranges who’s gone back to photojournalism grad school at the top school in the nation – the University of Missouri – recently got her first front page lead photo for the Columbia Missourian. While we miss Jen here, she’s getting valuable experience and learning a lot about farm animals and 4H to boot – things we definitely were not able to teach her here at Orange!

Art imitates life imitating art?

2026-09-11T10:35:42-07:00By |Categories: Photography & Industry Perspective|

So I went to check out The Matthew Barney Show at BOCA and thought it was pretty cool. As I was perusing the various pieces, there was one collage in the smaller room that had all sorts of pix of Matthew and his girlfriend Bjork. I noticed that one of the shots was actually one I took for the SFMOMA where his Drawing Restraint 9 is exhibiting (and coincidentally where I will be in about ten minutes).

East Coast parties

2026-09-11T10:35:44-07:00By |Categories: Photography & Industry Perspective|

The last couple weeks I was out on the East Coast shooting in NYC, Pittsburgh and Philadelphia, PA. It was also in the middle of the nationwide heat wave and it was hot everywhere. This was a shot from an after party at Salon in NYC on Saturday night…

On the Road…

2026-09-11T10:35:46-07:00By |Categories: Photography & Industry Perspective|

Well, July has been crazy since I personally have been on the road much more than back in San Francisco and the worst part is that I haven’t given myself the time to enjoy the travels. One exception was out on a dry lake bed in the Nevada desert waiting for a model to change outfits when just looking up gave me something to admire and a brief moment of bliss…

ASMP panelists

2026-09-11T10:35:47-07:00By |Categories: Photography & Industry Perspective|

Jack and I were invited to be panelists at an event hosted by ASMP Norcal about event photography. It was a great opportunity for us to share how we’ve been able to grow Orange successfully as a photography brand. Topics discussed included marketing strategies, a look at the state of event photography today, as well as leveraging technology and what it takes to make it in the competitive market. Much of what was brought up we covered [...]

49ers

2026-09-11T10:35:49-07:00By |Categories: Photography & Industry Perspective|

Tuesday night we shot the kickoff party for the Alex Smith Foundation which the 49ers quarterback was on hand to promote along with his inspiration, Antwone Fisher. On hand were also 49ers quarterback coach Norv Turner and the 49ers owner John York as well as numerous players and former foster care kids. We’ve been bouncing around an idea for a social photography project related for foster kids so this was the perfect event to help move that [...]

more to the secret menu…

2026-09-11T10:35:50-07:00By |Categories: Photography & Industry Perspective|

As a primary sponsor of the top In-n-Out Burger secret menu page on the web, we occasionally get emails or calls about the menu. At one point a customer service rep from In-n-Out actually called the studio and we just received this note with some more insights into the menu options…

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