About gene x

Co-founder of Orange Photography. Pinball enthusiast, Polaroid shooter, bike rider.

Happy Birthday to us

2005-08-22T10:17:57-07:00By |Categories: Photography & Industry Perspective|

So last week was our birthday and it’s hard to believe it’s gone by so fast. From the pad on Natoma to the studio/gallery space here at 1261 Howard and all the changes in between. From Colin to Traci to Scott to Katie to Sarah and Tara. It’s been quite the ride but I feel like we’re just cresting over the climb and the real ride is about to start.

Useful tools

2026-09-11T10:36:52-07:00By |Categories: Photography & Industry Perspective|

This isn’t directly photography related but here are some really useful tools that we use all the time: TinyURL: this is a great site for making short URLs when you need to send really long ones since often email programs will wrap line breaks making long URLs not work right

more hair…

2005-07-27T15:08:12-07:00By |Categories: Portraits and Headshots|

So Maia had her soiree at the venerable DiPietro Todd Salon and is a full on stylist now. She hired me to shoot it and I was experimenting with some post-production techniques that are quite popular now in advertising photography and was fairly happy with this shot.

ORANGE PHOTOGRAPHY LAUNCHES SOFTWARE PLATFORM TO SUPPORT THE NEW PROFESSIONAL NETWORK

2026-09-11T10:24:19-07:00By |Categories: Company & Industry News|

ORANGE PHOTOGRAPHY LAUNCHES SOFTWARE PLATFORM TO SUPPORT THE NEW PROFESSIONAL NETWORK SAN FRANCISCO – July 11th, 2005 – Orange Photography, the premiere full service photography agency in the Greater Bay Area, today launched a web-based software platform designed to service professional photographers in their newly formed professional network. The Orange Exposure Professional Network represents the culmination of Orange Photography’s vision and commitment to excellence as the company poises to expand beyond their regional dominance. “The launch of [...]

the raw space…

2005-07-07T00:44:06-07:00By |Categories: Portraits and Headshots|

This was a shot that Anka Urbahn took during a shoot at the new space before we moved in. The shoot was in March and the model is Marcy Porter, a professional figure athlete who had just competed in the 2005 San Francisco Pro Figure Championships. Obviously this is using the ring flash, which we don’t use too frequently but has a really signature look…

Our neighborhood

2026-09-11T10:36:57-07:00By |Categories: Photography & Industry Perspective|

Since we first launched Orange in the spring/summer of 2001 we’ve seen our neighborhood in SOMA evolve. Today there’s an article on SFGate about a building that’s next door to our original startup space and is just around the corner from the new studio space.

the myth of travel

2026-09-11T10:30:42-07:00By |Categories: Photography & Industry Perspective|

People often think that traveling for work is so glamorous and fun. I can’t complain since my assignments have taken me to great places like Barcelona, New York, Las Vegas and Vancouver but the reality is that when you work all week and then get on a flight to work all weekend it’s not so sexy. This past weekend I was in Chicago but in reality was in Rosemont just outside O’Hare where I probably spent 99% [...]

Murakami film coming!

2017-07-24T21:19:36-07:00By |Categories: Photography & Industry Perspective|

As a big fan of Haruki Murakami, one of the most arresting elements of his novels is the imagery that his prose elicits. I’ve always wondered how one of his novels would be translated into film, and now that opportunity will present itself when Tony Takitani debuts here in the US. If you haven’t read many novels lately, I would highly recommend any of Murakami’s.

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