A year of Workday events, one consistent visual standard.
Throughout 2023, Workday partnered with Orange Photography through multiple production agencies to cover a series of large-scale corporate events across the U.S.
- Client
- Workday
- Partners
- Multiple production agencies
- Program
- Multi-event partnership, 2023
- Services
- Event photography, headshot activations, on-site logistics
The brief
Workday ran a series of high-profile, large-scale corporate events across the U.S. in 2023, produced through several agency partners.
The program needed a consistent visual standard, operational flexibility, and both experiential activations and fast-turn marketing assets, often on compressed timelines.
Our approach
The partnership began at Workday’s annual Sales Summit in Las Vegas, where Orange delivered full event coverage and designed, staffed and managed six concurrent headshot stations over a three-day program. As the year went on, we scaled crews up or down for programs in other markets while keeping one visual style.
What we delivered
Six concurrent headshot stations
Fully branded stations with high-volume capture, real-time review and delivery, and optional retouching, supporting thousands of attendees.
Full lifecycle event coverage
Curated and delivered quickly, so internal teams and agencies could use imagery across internal communications, social media and post-event marketing.
A single agency model
Nationwide associates, centralized project management and dedicated producer support across every program.
Selected images
Workday gained a turnkey visual partner for both experiential attendee activations and strategic content capture across multiple events.
- An extension of the production team for planners and agency partners
- Reduced risk and simpler communication across programs
- Assets that kept performing long after each event
What made it work
Headshot activations
Branded, high-volume headshot stations that double as attendee engagement.
Learn moreConference photography
Keynotes, breakouts, sponsors and attendee moments, staffed to the agenda and venue.
Learn moreNationwide coverage
One point of contact and centralized project management for programs that travel.
Learn more
Planning a multi-event program?
Share your event calendar and goals. We will recommend coverage for each event and send a quote within 48 hours.