Project Description

MPI World Education Congress Conference

Challenge

Meeting Planners International (MPI’s) national magazine was in need of revamping their image and freshening their perspective on their largest annual production,  The MPI World Education Congress. Pulling together and designing an event for thousands of influential meeting planners and professionals is no small feat, and their implementation of an on-site, daily, professional magazine added extra complications to their workflow. Magazine editors and staff were pulling extremely long hours to pull together assets for the next day’s Daily and they were in need of a photo agency that could provide the professional images in an interesting/artistic way while providing delivery of the images in extremely short time frames.

Solution

Enter Orange Photography and a five-year commitment with MPI to create a lasting partnership beneficial to both brands. Orange and MPI worked together to create a more stylish representation of the event, along with a team of photographers, editors and on-site producers to allow flexibility in staffing and schedule fluxuations. Coupled with our cloud-based online delivery system, we provided an all-in-one proofing, delivery and gallery system that allowed MPI’s entire team flexibility and fast paced asset management.  Throughout the years, we have also coupled with MPI to create new, cutting edge photo experiences, including our extremely popular Headshot Station, which has since delivered professional headshots to over 900 of our nation’s top meeting planners and professionals. Debuting our state of the art on-site delivery system and high speed setup and shooting techniques at MPI WEC 2011 proved to be a high-stakes success, with each year growing in popularity and praise.

 

Results

  • Five year commitment/agreement for exclusive WEC coverage
  • Team of eight onsite Orange professionals, including photographers, producers, and editors
  • Comprehensive interactive online gallery, complete with organization of all events averaging 10,000+ new photo assets each year
  • Headshot station serving 300+ members each year, providing a full service experience for each which includes on-site image proofing, gallery proofing (keyworded for each individual), and retouching of a final image for each guest