Documenting Oracle OpenWorld as it takes over San Francisco.
Since 2008, Orange Photography has captured the majority of OpenWorld’s conference photography, working with Oracle’s internal conference teams and production partner Hartmann Studios.
- Client
- Oracle
- Production partner
- Hartmann Studios
- Program
- Oracle OpenWorld and JavaOne, San Francisco
- Services
- Conference photography, exhibitor services, onsite processing
The brief
Oracle OpenWorld is one of the world’s largest conferences, with more than 60,000 attendees and 6,500 vendors across San Francisco. Its conference team markets to more than 15 key partner sponsors on top of 200 major sponsors.
As the conference tripled in size and absorbed new sub-conferences, Oracle needed a reliable partner to document every element of the production.
Our approach
As the primary photography studio, Orange captured every custom-produced element of OpenWorld and JavaOne for portfolio and catalog use. As part of exhibitor services, we also photographed registered exhibitors and the ancillary, awards and incentive events across the city, ready for last-minute requests.
What we delivered
PR images within the hour
Images confirmed and released for PR within an hour of capture.
Onsite processing and keywording
A custom keyword set applied to every image and correlated with the event calendar.
Sponsor and catalog coverage
Every image needed for sponsors and the event catalog, plus post-event delivery documenting multi-million dollar sponsorships.
Selected images
Oracle received complete, searchable coverage of a conference that takes over a city, with images for PR, sponsors and promotion delivered as the event unfolded.
- Over 200 hours of photographic coverage
- Sponsorship value documented for multi-million dollar partners
- One studio for the production, exhibitors and events across the city
What made it work
Conference photography
Multi-photographer teams staffed to the agenda, venues and sponsor commitments.
Learn moreReal-time content
Onsite editors and digital technicians delivering selects during the event.
Learn moreDigital asset management
Keyworded, searchable libraries so every image is easy to find after the event.
Learn more
Planning a large-scale conference?
Share your agenda, venues and sponsor commitments. We will recommend staffing and coverage and send a quote within 48 hours.