Case study · Healthcare · Multi-site community event

19 locations, one day, one highlight video for Novartis.

For three years, Novartis Diagnostics brought in Orange Photography to coordinate photography and produce a same-day highlight video across the Bay Area for its Community Partnership Days.

Novartis Community Partnership Day volunteers
Client
Novartis Diagnostics
Program
Community Partnership Days
Engagement
Three years
Services
Event photography, same-day video, onsite printing
19Bay Area locations covered
1 dayFrom capture to highlight video
858×10 prints made onsite
100sOf employee volunteers
01

The brief

Novartis’s People for People Community Partnership Days sent hundreds of employee volunteers to 19 locations across the Bay Area in a single day.

Novartis needed someone to coordinate photography across every site, combine professional images with photos from its own employees, and turn it all into a multimedia video the same day.

02

Our approach

Our account managers and lead photographers planned the logistics in advance, then a compact onsite team managed incoming assets from professional photographers and employees alike, selecting and editing in real time as the day unfolded.

The Orange team
Account managersLead photographers2 staff photographers4 digital technicians1 video editor
03

What we delivered

Same-day highlight video

Edited onsite from the work of two professional photographers and hundreds of employees.

Photo contest prints

85 8×10 prints made onsite for an employee photo contest.

PR-ready images

Real-time selects and edits, ready for Novartis communications.

Outcome

Novartis shared a highlight video of its community goodwill the same day the volunteers did the work.

  • All 19 locations covered successfully
  • Professional and employee photos combined into one story
  • A three-year partnership on the program

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