Press Conferences and PR photography

Shooting press conferences can be all over the board as far as what you might have to do.  Some are incredibly boring with just one person at a podium doing nothing much except talking and no movement at all.  Others can be more dynamic but in general you never know quite how it may go down.  We covered the Emirates Air inaugural flight to SFO from Dubai non-stop and this was one of my favorite shots from the event.  There were certain shots you have to get but as the press conference goes on, you have time to get more creative shots.  This was just a shot of the plasma screen with the panelists in the reflection and I liked how it was a different perspective.  For me, doing PR photography is very interesting because you are forced to get creative with something that can often be seen as pretty cookie cutter…