ASMP has been putting on the Strictly Business series for a while now and having attending the last two, I can heartily recommend it. Many photographers have the mistaken notion that just becoming a better photographer is all you need to do to improve your business. While the 10,000 hours of practice theory that Malcolm Gladwell has posited in Outliers is true, you still need to know the business side as it’s not enough today to just be a great photographer.
Some of the most valuable information was about SEO, negotiations, licensing, estimating and video. There was so much to learn that it’s almost overwhelming, but as far as value is concerned, you would be wise to invest in this conference. The weekend was a blur, but aside from the great education, it was so nice to meet fellow photographers that you can have ongoing relationships with and help each other implement the ideas presented at SB3.
A few cool learnings:
– Push yourself to a zone of discomfort – that’s where the real creative juices get flowing