The Events Industry in the Age of the Coronavirus

2020-03-23T13:31:37-07:00By |Categories: Article, Associates, Business, Company, Event, Industry Knowledgebase, News, Photography, Video, Video Production|Tags: , , , , , , , , , , , |

Elbow-touching has become a popular alternative to the usual handshake-greeting. 
As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers ConferenceGoogle’s Cloud Next, and many more. 
 
Many companies are requiring their employees work […]

Coronavirus, International Prospects, and Optimism Highlight the SF Travel Marketing Conference

2020-03-06T12:43:55-08:00By |Categories: Article, Event, News, Photography|Tags: , , , , , , , |

Marriott International’s Area General Manager John Kimball speaking at the SF Travel Marketing Conference. 
Last week we wrapped up a marketing conference by one of our valued sponsors, SF Travel! The event, held at Mission Bay’s Conference Center on UCSF’s beautiful campus, gathered leaders in the local hospitality industry to discuss the current state of travel and tourism to San Francisco as well as the latest trends. 

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Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2020-03-23T13:35:30-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Video, Video Production|Tags: , , , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]

Understanding Video Production For Event Planners & Marketers

2019-09-10T11:14:41-07:00By |Categories: Event, Industry Knowledgebase, Video|Tags: , , , , , |

You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you want to capture a fun and exciting experience or build attendance and sponsorship for future events, adding video production to your package is a great way to promote your message across multiple platforms.
 
Depending on what you want to capture, there are different levels of production that will […]

Ways Event Planners Can Help Photographers Get The Best Results

2019-08-22T11:50:13-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Photography, Uncategorized|

Often times, when planning an event, you can just hire a photographer and rely on them to do their thing. But there are always ways to help them out so they can position themselves to get the best images out of the event as possible.

After all, getting great shots out of your event is a significant way to drive anticipation for your potential guests. In fact, the images can turn out to be an essential way in […]

Facial Recognition Technology at Intel’s Award Reception

2019-06-26T04:10:48-07:00By |Categories: Event, Feature, Industry Knowledgebase, Photography|Tags: , , , , , , , , , |

Event photography can either be a great asset or a big headache for organizations because guests will want to find every single photo of themselves or something they saw during the event. Enter facial recognition technology, an easy-to-use system that saves guests time and […]

Green Business Awards at the California Academy of Sciences

2019-03-14T15:09:13-07:00By |Categories: Business, Event, News, Projects|Tags: , , , , , |

We’re very proud to be part of the San Francisco Green Business Program which itself is part of the larger California Green Business Network.  As in past years we’ve sponsored the Green Business Awards where other businesses that fulfill the requirements are […]

New Year = Changes

2019-01-23T18:40:29-08:00By |Categories: Business, Point of View|

As a new year is upon us we are happy to have wrapped up 2018 with such a bang and are looking forward to a great 2019!  As every year brings changes we have several upcoming that we’re looking forward to.  One thing that might be quite significant […]