Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2019-11-11T22:40:05-08:00By |Categories: Article, Event, Industry Knowledgebase, News, Uncategorized, Video, Video Production|Tags: , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]

Understanding Video Production For Event Planners & Marketers

2019-09-10T11:14:41-07:00By |Categories: Event, Industry Knowledgebase, Video|Tags: , , , , , |

You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you want to capture a fun and exciting experience or build attendance and sponsorship for future events, adding video production to your package is a great way to promote your message across multiple platforms.
 
Depending on what you want to capture, there are different levels of production that will […]

Ways Event Planners Can Help Photographers Get The Best Results

2019-08-22T11:50:13-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Photography, Uncategorized|

Often times, when planning an event, you can just hire a photographer and rely on them to do their thing. But there are always ways to help them out so they can position themselves to get the best images out of the event as possible.

After all, getting great shots out of your event is a significant way to drive anticipation for your potential guests. In fact, the images can turn out to be an essential way in […]

Happy Hour at the Hibernia

2018-09-03T19:01:01-07:00By |Categories: Event, Industry Knowledgebase, Reviews|Tags: , , , , , , |

The Main Banking Hall at the Hibernia.

As we approached The Hibernia at 1 Jones Street, I knew instantly that we were in for a treat. If you have spent any time in the city you’ll surely recognize the exterior of this San Francisco landmark. A few of us from Orange Photography were there to scope out this new event space. Orange was also one of the […]