Marketing
Turn event photography and video into strategic marketing assets that work long after the event ends. Explore case studies featuring multi-year brand partnerships, custom stock libraries, headshot activations, and experiential campaigns, along with practical resources for transforming one event into months of multi-channel content. Our featured and latest insights cover AI-powered workflows, short-form video, image licensing, brand storytelling, asset management, and new ways to increase the reach and ROI of your visual content.
Case Studies
Meet Jonsi, our AI-powered assistant for event marketers and in-house marketing teams. Ask questions about photography, video, custom stock, content repurposing, licensing, and event activations—and quickly find ideas and resources to support your campaign goals, strengthen brand consistency, and maximize the value of every event.
Resources for Marketers
Great event media should do more than document the moment—it should fuel your marketing long after the event ends. Our resources help marketing teams plan photography and video around broader campaign goals, repurpose long-form content with AI, build effective multi-channel distribution plans, and establish clear workflows for approvals, asset management, brand governance, and ROI measurement.
Feature Insights
Buying Stock Photos / Custom Stock Libraries (aka how to stand out!)
Recently I got to hear Joanne Dennison speak about intellectual property rights. She had some great insight into how to use creative and intellectual property correctly to avoid...
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The Basics of Setting Up A Live Stream Presentation
With the world moving towards a more virtual, online presence, the capabilities to have an at-home production have come a long way. Live streaming used to be a...
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Social media portraits and getting the most out of your headshots
Today we have so many ways to get yourself out there and on social media especially, your image is important and something that contributes to your own personal...
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Photo licensing fees – what do they mean?
Photo licensing is often a confusing endeavor when you are hiring a photographer. In the US, the creator of an image is the copyright owner at the moment...
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Heyzap Portraits
I photograph executive portraits all the time, and most of the time the subjects aren’t as fun as these two fine gentlemen from Heyzap. Both co-founders were from...
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Small Potatoes Catering Custom Stock photography
Earlier this year we had the wonderful opportunity to photograph some custom stock photography and staff headshots for Small Potatoes Catering and Events. It was really a fun...
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Beyond the Assignment: A Personal Portrait Project and a Month in Asia
For more than a decade, Orange Photography founder Jack Huynh has been photographing and interviewing people across the country for a personal documentary project, Beyond the Cushion. Here's...
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Holiday Giving & Urban Sprouts
Give your office the gift of Orange. Buy 10 $250 holiday gift certificates from Orange, and get 25% off your purchase. Orange will donate 5% of holiday proceeds to...
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What does retouching mean?
Orange’s guide to natural retouching. (roll over Rebecca above to see her before picture) The topic of retouching can be a tricky one. With advances in digital technology, the...
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Portrait Session Party – Some Seriously Cute Kids
Jack photographed these adorable bundles of joy this past week at our very first Portrait Session Party! It looked like a ton of fun, chasing after the kiddies,...
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