Articles by

Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →

Meet Orange’s leadership team →

Extra Life Gaming marathon raises over $2.3K!

Gene X Hwang2026-09-11T10:10:49-07:00November 8th, 2017|

24-hour Pinball Battle Charity Fundraiser for UCSF Benioff Children’s Hospitals – The Myriad, SF, CA, USA This past weekend we [...]

Behind the scenes at Melons Catering and Events

Gene X Hwang2026-09-11T10:01:06-07:00October 27th, 2017|

One of the wonderful things we get to experience in our industry is seeing and experiencing other creative event professionals. We usually [...]

New Rainbow (Unicorn) Shadows Photo Booth!

Gene X Hwang2017-11-08T06:33:52-08:00October 18th, 2017|

Like our CMYK Photo Booth, the Rainbow Shadows Photo Booth we now offer is also colorful and goes beyond just our subject [...]

It’s Polaroid Week – and what is a Polaroid exactly?

Gene X Hwang2026-09-11T10:01:07-07:00October 16th, 2017|

Instant photography was a popular thing a while back but has recently picked up in popularity and it’s been something we’ve been [...]

Foxtail Catering and Events

Gene X Hwang2026-09-11T10:01:08-07:00September 14th, 2017|

Here in the Dogpatch in San Francisco we have a lot of events industry folks in our building and we had the [...]

Giving Back: Making birthday cards for Project Open Hand

Gene X Hwang2017-09-08T16:41:37-07:00September 8th, 2017|

At Orange we love to give back to the community and have in the past done things like volunteering at the SF-Marin [...]

New CMYK Photo Booth!

Gene X Hwang2017-09-02T18:16:28-07:00August 26th, 2017|

We have been very busy tinkering in the studio to create and showcase some new, and colorful, photo booth ideas this [...]

Associates Happy Hour

Gene X Hwang2026-09-11T10:13:08-07:00August 8th, 2017|

Since the majority of the team at Orange is made up of our Associates, we don’t get to see them in person [...]

Behind the Scenes at City View!

Gene X Hwang2026-10-22T18:56:27-07:00July 19th, 2017|

We had a great time this week getting a behind the scenes progress tour of the City View at Metreon. We love [...]

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning

Faster event photo and video delivery

An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s inside

Planning and logistics: coverage assignments, workspace and internet requirements.

Media management: onsite editing, secure backups and facial-recognition galleries.

Review and approvals: Frame.io workflows and same-day content approvals.

Free downloadGet the checklist

White paper · PDFFor content strategy

Turn one event into months of content

A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.

What’s inside

Strategy and planning: a framework to build your event-content strategy around multi-channel goals.

AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.

Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.

Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.

Free downloadGet the white paper

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