Articles by

Gene X Hwang

Gene X Hwang leads Orange Photography’s photography team and is one of San Francisco’s most sought-after event photographers. His background in corporate marketing communications during the late-’90s dot-com boom gives him an insider’s view of what client teams need, and his push for social responsibility made Orange the first photography studio in San Francisco to earn Green Business certification. Read Gene’s full bio →

Bay to Breakers 2008

May 21st, 2008|

They’re up! Check out the photos from Bay to Breakers 2008. Can you believe all this happened before 10:30am? It was an early start Sunday morning, but we powered through on mimosas and all that zany energy in the air. Some of my favorite were the Tetris folks and Girl with A Pearl Earring with her very own Vermeer. oh yeah and the return of the Elvises.Your favorites?

Birth of the Cool – Oakland Museum

May 20th, 2008|

We had a grand time shooting the gala opening for The Birth of Cool exhibit at the Oakland Museum. We set up a greenscreen photo station to recreate the above Julius Shulman image, “Case Study House #21”. The original 1958 image (left) features Pierre Koenig, the architect of the house, standing at the stereo. While poking around the web, I found some images of the same house, that Shulman returned to shoot fifty years later when it [...]

Tipping Point Benefit @ Bimbo’s w/Rodrigo Y Gabriela

May 2nd, 2008|

So last night Tipping Point had their 2008 Benefit party at Bimbo’s. They raised a lot of money for the groups they support and all sorts of luminaries were on hand. The work Tipping Point does is really impressive and you can find out more in this video they produced.

Amy Arbus at Orange Photography for Fotovision

April 21st, 2008|

Renown portrait photographer Amy Arbus was in our studio over the weekend conducting ‘Portraits Without Walls’, a Fotovision.org 2-day workshop. The course was designed to encourage students to photograph people in an entirely new way; to develop a sense of movement and urgency in their photographs. On Sunday, the students photographed the Cherry Blossom Festival Grand Parade at Civic Center and then discussed their experience. Towards the end of the workshop, students were able to get feedback [...]

AdAuthority Launch Party

April 16th, 2008|

Last night AdAuthority had a party at Slide that packed the club. DJ Scotty Boy flew in from Las Vegas to spin and there was dancing breaking out all over. Lotus Vodka was poured for the ladies complimentary and everyone seemed to have a great time. Ad industry folks definitely know how to enjoy themselves…

We’re Hiring!

April 15th, 2008|

We just posted the job opportunity on Craigslist so check it out here! No calls please, just forward details on to the email listed in the posting. We’re growing our sales team to handle the amount of business we have and if you are interested in a career with a growing national event photography agency and you have experience in the events/hospitality/destination management industry or know someone who does, please get in touch!

Girls Day at the Boys and Girls Club

April 14th, 2008|

It was just us girls at the Boys and Girls Club of San Francisco event Saturday. They’ve created a fantastic clubhouse complete with pool tables, computer lab, photo studio, darkroom, and silk screening. The girls were really showered with attention by all the volunteers. Was great to see and document.

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning
Faster event photo and video delivery
An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.
What’s inside
Planning and logistics: coverage assignments, workspace and internet requirements.
Media management: onsite editing, secure backups and facial-recognition galleries.
Review and approvals: Frame.io workflows and same-day content approvals.
Free downloadGet the checklist
White paper · PDFFor content strategy
Turn one event into months of content
A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.
What’s inside
Strategy and planning: a framework to build your event-content strategy around multi-channel goals.
AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.
Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.
Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.
Free downloadGet the white paper

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