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Feature Events
Our featured stories for event planners: standout conference and event projects, plus practical guidance for planning coverage that delivers.
AI Transformation vs. AI Retouching: Elevating Guest Experiences in Photo Booths and Headshots
The role of photography at events has always been more than documentation—it’s about creating memorable, shareable moments. With the rise of artificial intelligence, event planners and creative teams now have new ways to engage attendees. Two of the most exciting applications are AI transformations in photo booths and AI retouching in professional headshots. While both rely on similar technology, their purpose, execution, and impact are quite different.
Introducing AI-Retouched Headshot Activations
At Orange, we’re always innovating to offer event planners engaging, standout experiences—now on a nationwide scale. We’re excited to announce the launch of our cutting-edge, AI-powered headshot activations, designed to elevate your event, enhance attendee engagement, and create memorable brand moments.
How to Make Effective Videos for Event Planners & Marketers – Tips and Techniques
In this article we dive deeper into how to make effective videos that lead to more engagement and the specific techniques you can use in your next video project.
Secrets to Successful Headshot Station Activations
We recently engaged in one of our biggest headshot activations for Workday's SKO. Over the course of three days, we had six headshot stations and photographed about 2300 people! In the past year since the pandemic has subsided, we've done a lot of headshot activations and there a number of factors that make it a successful activation for the booking client as well as the end user (the subjects getting the headshots).
Recapping EventMB’s ‘The Future of the Event Industry 2021 Outlook’
This was the prevailing question asked throughout Event Manager Blog's virtual conference last week, "The Future of the Event Industry 2021 Outlook". Moderated by EventMB's Founder and former Editor-in-Chief, Julius Solaris, the virtual event brought together many top industry leaders in various sectors as speakers to discuss the current state of the event industry and the many developments that has occurred consequentially from the pandemic-ridden year.
How Asset Management Can Make Your Life Easier
If you work with a lot of media - videos, pictures, and content from events or your internal team - then you must have a large cache of media assets that you don't know what to do with. Undoubtedly in today’s digital age, media has increasingly become a large part of our everyday experience. We consume and create photos, audio files, video clips, and text content. Though the opportunities for use has increased, the rise in digital media also creates challenges in navigating through all of these stored assets.
How Repurposing Content Can Increase Your ROI
There's no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what you're looking for and can give you the highest level of return.
The Events Industry in the Age of the Coronavirus
As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers Conference, Google’s Cloud Next, and many more.
Understanding Video Production For Event Planners & Marketers
You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you want to capture a fun and exciting experience or build attendance and sponsorship for future events, adding video production to your package is a great way to promote your message across multiple platforms.
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