You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you want to capture a fun and exciting experience or build attendance and sponsorship for future events, adding video production to your package is a great way to promote your message across multiple platforms.
Depending on what you want to capture, there are different levels of production that will meet your needs. Sometimes you just need a camera and microphone to capture an interview, but in other cases it may be beneficial to invest more in the gear and production to make sure the end result showcases your brand in the best light.
Working with any video professional, you can expect a standard level of of gear and production value. That being said, what is considered ‘standard’ will be different from each professional to another. Lucky for you, we will break down the three most used applications of video to help you understand why investing in higher production values for certain cases makes sense for your usage and budget.
Besides the creative and technical talent of the videographer, the four areas that impact the quality of the video the most are: camera/lens, audio, lighting, and time spent in the editing process. Here we’ll discuss these features and also make recommendations for the three types of video engagements that planners/marketers deal with most often.
Lastly, the intended usage of the video is also a critical factor on deciding how much you want to invest in higher-quality production. Any video with an intended purpose of sharing with the general public should have the highest-quality production that the budget allows.