Some of the other tools being worked on to create hybrid experiences include using apps to ensure in-person experiences have mirrored virtual components that are able to communicate with each other. For example, using apps so registration processes can have an in-person ticket as well as virtual tickets. The apps can then personalize the experience for the attendee by allowing them to input specific preferences when they register, and the customize it so the app delivers relevant updates such as speakers, networking rooms, etc.
Overall, event tech has been challenged to innovate quickly in the last year. And organizers are particularly interested about the ability to measure and increase event ROI using data and optimization.
London-based B2B Rebrand Consultant Filip Matous
spoke about the future of event branding by highlighting an aggressive shift towards increased content budgets,
which is not surprising given the pandemic shutdown. According to Matous, you should think of events as a production and all of the content that spills off of that as post-production. Turn speaker sessions into a podcast episodes, promotional photos and videos, and start to use all of your multimedia capabilities to stretch your brand power from that.
of Live Online Events
emphasized empowering virtual event audiences with tactics that give them a voice and helps them interact like live chats, polling, and speaking opportunities. By having moderators on your team that focus specifically on online hospitality by moderating chats, relaying questions, it helps ensure the participants are heard and catered to. Joe Schwinger
also encouraged giving attendees a voice in order to prevent virtual fatigue. By using tools that allow for user-generated content
, it introduces a two-way dialogue where attendees can actually interact with the event virtually.