Insights and news

Photography & Industry Perspective

Ideas, techniques and perspectives on corporate photography and video, from lighting and gear to licensing, workflow and the future of visual media.

Small Potatoes Catering Custom Stock photography

Gene X Hwang2026-07-08T05:59:43-07:00December 12th, 2017|

Earlier this year we had the wonderful opportunity to photograph some custom stock photography and staff headshots for Small Potatoes Catering and [...]

Extra Life Gaming marathon raises over $2.3K!

Gene X Hwang2026-09-11T10:10:49-07:00November 8th, 2017|

24-hour Pinball Battle Charity Fundraiser for UCSF Benioff Children’s Hospitals – The Myriad, SF, CA, USA This past weekend we [...]

Behind the scenes at Melons Catering and Events

Gene X Hwang2026-09-11T10:01:06-07:00October 27th, 2017|

One of the wonderful things we get to experience in our industry is seeing and experiencing other creative event professionals. We usually [...]

It’s Polaroid Week – and what is a Polaroid exactly?

Gene X Hwang2026-09-11T10:01:07-07:00October 16th, 2017|

Instant photography was a popular thing a while back but has recently picked up in popularity and it’s been something we’ve been [...]

Foxtail Catering and Events

Gene X Hwang2026-09-11T10:01:08-07:00September 14th, 2017|

Here in the Dogpatch in San Francisco we have a lot of events industry folks in our building and we had the [...]

Behind the Scenes at City View!

Gene X Hwang2026-10-22T18:56:27-07:00July 19th, 2017|

We had a great time this week getting a behind the scenes progress tour of the City View at Metreon. We love [...]

Y&YY 2017

Gene X Hwang2026-10-22T18:56:36-07:00July 11th, 2017|

So I finally made it out to Yes & Yes Yes, a sort of ‘un-conference’, as it will be taking a hiatus [...]

California Typewriter: analog inspiration

Gene X Hwang2026-10-22T18:56:49-07:00June 27th, 2017|

Recently I checked out an excellent documentary called California Typewriter. The title alone piqued my interest as a user of the old [...]

Leveraging Video – how to get the most out of it!

Gene X Hwang2026-07-13T01:55:02-07:00June 22nd, 2017|

As a still and motion photography studio we’ve seen how much more video is being used lately and how leveraging video can [...]

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning

Faster event photo and video delivery

An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s inside

Planning and logistics: coverage assignments, workspace and internet requirements.

Media management: onsite editing, secure backups and facial-recognition galleries.

Review and approvals: Frame.io workflows and same-day content approvals.

Free downloadGet the checklist

White paper · PDFFor content strategy

Turn one event into months of content

A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.

What’s inside

Strategy and planning: a framework to build your event-content strategy around multi-channel goals.

AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.

Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.

Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.

Free downloadGet the white paper

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