The Events Industry in the Age of the Coronavirus

2024-03-03T14:50:38-08:00By |Categories: Business, Event, News, Photography, Video|Tags: , , , , , , , , , , , |

As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers Conference, Google’s Cloud Next, and many more. 

Video: Girls In Tech Gala

2024-02-29T04:38:09-08:00By |Categories: Giving Back, News, Projects, Video|Tags: , , , , |

We had the privilege of attending Girls in Tech’s 4th Annual Fundraising Gala and creating a highlight reel for the elegant occasion. Based in San Francisco, Girls in Tech is a nonprofit organization that “works to put an end to gender inequality in high-tech industries and startups… by educating and empowering women who are passionate about technology”. They offer innovative coding, entrepreneurial bootcamps, pitch competitions and conferences to over 62,000 members worldwide […]

Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Event, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2020-03-23T13:35:30-07:00By |Categories: Event, News, Video|Tags: , , , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]

eBay at PRIDE: Creating Videos That Highlight Company Culture

2024-03-14T09:24:15-07:00By |Categories: News, Video|

Orange had the opportunity to follow the crew at eBay as they got ready and marched in San Francisco’s 2019 PRIDE Parade.

As our video department is ramping up, it’s great to get projects that capture employees celebrating their company culture with fun, team-wide events and in this case, while also supporting a great cause. 

We at Orange join eBay in supporting the LGBTQ+ community and their commitment to being inclusive by celebrating their […]

Understanding Video Production For Event Planners & Marketers

2019-09-10T11:14:41-07:00By |Categories: Event, Video|Tags: , , , , , |

You may have noticed the recent trend of videos becoming a more prominent choice for how companies want to market themselves and connect with their audiences. Whether you want to capture a fun and exciting experience or build attendance and sponsorship for future events, adding video production to your package is a great way to promote your message across multiple platforms.
 
Depending on what you want to capture, there are different levels of production that will […]

WWF Bridging the Gap Between Climate Change and the Youth

2024-03-02T12:43:35-08:00By |Categories: Event, Giving Back, News, Photography, Projects, Uncategorized, Video|Tags: , , , , , |

Back in September 2018, the World Wildlife Fund (WWF) joined in the first ever Global Climate Action Summit in San Francisco to bring businesses, state and local government, civil society and citizens together in an effort to fight the growing predicament of climate change.

Livestreaming at MPINCC’s Annual Conference & Expo – ACE19!

2020-03-10T15:45:21-07:00By |Categories: Event, Video|Tags: , , , , , , |

This year’s MPINCC Annual Conference & Expo was a huge success as the event featured innovative displays of how leading industries are planning to make meetings and events more engaging and meaningful for their participants. At ACE19, exhibitors set up booths that focused on education sessions such as storytelling, audience engagement, and using new technology to capture hearts and minds, with attendees being active participants in the day’s events.

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